- Go Content
These days, you have to add value to your brand and product/service with content that teaches and establishes you as a thought leader and an expert. Why should your customers believe in what you’re selling? Content marketing can be scary to accept because it relies on your expertise and puts the ball in your prospects court.In the past, it was enough to highlight your product or service and the hundreds of fantastic features and capabilities. These days, you have to add value to your brand and product/service with content that teaches and establishes you as a leader and an expert. It might scare you to switch to an inbound format that teaches and nurtures your prospects.
According to Demandmetriccontent marketing generates as many as three times more leads than outbound marketing.
2. Interactive content
As content marketing rises in popularity, cuttingthrough the clutter is becoming more and more difficult for all of us. But even though we know we must differentiate ourselves from the pack, we can be hesitant to make our basic content more interactive and exciting.
Interactive content can draw more attention to your messaging while increasing your engagement on powerful social media sites. Quizzes, ROI calculators and interactive infographics can help you convey your brand’s story in a more dynamic fashion.
Eye-catching, interactive, fun content can draw the attention or industry publications plus attracting prospects. In addition, you can extend your reach and continue driving traffic and high quality links to your site and blog.
3. Embrace up-and-coming social media channels
While there remains a place for LinkedIn, Facebook and Twitter, new social media channels will allow you to reach consumers in new and exciting ways. Additionally, new channels allow you to explore more creative methods of telling your stories and conveying who you are.
Snapchat, Instant Articles on Facebook, and Instagram Stories provide companies and even professionals a channel to experiment and target specific groups and audiences. As a bonus, new and exciting social media channels are often a great place to promote the interactive content discussed above.