There is no such thing as SEO without content. You need words, blogs, articles, substance, keywords, and videos. Content is king. SEO demands keywords. Content marketing provides keywords.
Here’s another feature of SEO: Keywords. No one would argue that a fundamental component of SEO is keywords — researching them, utilizing them, and tracking your ranking of them in the Search Engine Rank Position. The only way you can use your keywords is to be employing them strategically throughout your content. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting.
Establishing page rank can only come happen if you’re unleashing stellar content through content marketing. The best way to build links is by publishing killer content, and letting the masses link back to it. This is the real way to continual SEO success. The only way to get a linkback is to create engaging content that people want to engage with, share and link to.