GET TO THE TOP OF GOOGLE SEARCH

GET TO THE TOP OF GOOGLE SEARCH

BUILD YOUR
ROOFING
BUSINESS
TO THE TOP OF
GOOGLE LISTINGS

JOIN OUR SATISFIED CLIENTS WHO
HAVE SEEN REMARKABLE GROWTH.

BUILD YOUR
ROOFING
BUSINESS TO THE
TOP OF GOOGLE LISTINGS

JOIN OUR SATISFIED CLIENTS WHO HAVE
SEEN REMARKABLE GROWTH.

Generate More Leads for Your Roofing Business through Digital Marketing

Generate More Leads For Your Roofing Business Through Digital Marketing

The internet provides abundant opportunities for your roofing company to connect with potential leads. However, reaching the most valuable leads and maximizing your return on investment (ROI) from roofing marketing requires understanding and implementing the best digital marketing strategies.

Continue reading to discover more about effective marketing strategies tailored for roofing companies and the range of digital marketing services available. If you’re ready to invest in digital marketing, feel free to reach out to us online or give us a call at 860-415-0340!

Here are three roofing marketing ideas to kick-start your strategy:

  1. Increase Traffic to Your Roofing Website with SEO

Search Engine Optimization (SEO) is a highly effective method for driving valuable traffic to your website. SEO involves optimizing your website to improve its ranking in search engine results.

Every day, users conduct online searches, and SEO helps ensure your roofing company appears at the top of these search results, making it more visible to potential customers. Since 75% of users typically don’t venture beyond the first page of search results, it’s essential to secure a high-ranking position.

The first position in search results garners about 25% of clicks, with significantly fewer clicks for subsequent positions. To stand out from competitors and attract leads to your business, it’s crucial to rank higher than them in search results.

How can you optimize your site with roofing SEO? Here are some tips to get started:

  • Conduct Keyword Research: Identify relevant keywords related to your roofing business. Focus on long-tail keywords, which consist of three or more words and provide specific search intent, such as “Roofing Contractors in CT.”
  • Integrate Keywords: Once you’ve identified target keywords, incorporate them strategically into key areas of your website, including title tags, headings, meta descriptions, and content. This helps search engines understand the context of your pages and improves your rankings in relevant search results.
  • Earn Backlinks: Backlinks from authoritative websites are crucial for enhancing your roofing company’s trust and authority because they signal to search engines that your website is reputable and credible. When reputable sites link back to your content, it indicates to search engines that your website offers valuable information, which can improve your search engine rankings. Additionally, backlinks can drive direct referral traffic to your site, exposing your roofing services to a broader audience and increasing the likelihood of acquiring new clients. Seek opportunities to earn backlinks by creating valuable content that other sites can reference and link back to.

By implementing these SEO strategies, you can improve your website’s visibility and attract more qualified leads to your roofing business.

Utilize Pay Per Click (PPC) Advertising To Target Roofing Leads

2. Utilize Pay-Per-Click (PPC) Advertising to Target Roofing Leads

For those seeking paid marketing solutions tailored to roofing businesses, Pay-Per-Click (PPC) advertising presents a compelling option. PPC ads are paid advertisements that prominently appear above organic search listings in search engine results.

PPC advertising proves to be one of the most cost-efficient methods for acquiring high-quality leads. With PPC, you only incur charges when users click on your ad, making it an effective way to target individuals actively seeking roofing services.

Similar to SEO, conducting thorough keyword research is essential for crafting an effective PPC campaign. Once you’ve identified relevant keywords, you’ll participate in bid auctions to secure placement for your ads. Setting a maximum bid determines the amount you’re willing to pay per click, with the flexibility to adjust this figure as needed. On the other hand, keyword research aids in assessing the value of keywords, allowing you to establish an appropriate maximum bid.

Your ad’s placement is determined by a combination of your maximum bid and quality score. Upon finalizing your placement, you’ll launch your PPC ad campaign.

One of the key advantages of PPC advertising is the ability to set a budget that aligns with your business’s allocated paid marketing budget. Whether your investment is modest or substantial, you have the autonomy to determine the amount allocated to your campaign. However, it’s essential to recognize that the success of your campaign may be influenced by the amount invested.

Furthermore, PPC provides complete control over campaign parameters. From budget allocation to scheduling ad run times, you have the flexibility to tailor your campaign to suit the needs of your roofing company and target audience.

Social media marketing has become an indispensable tool for businesses across various sectors. With an immense user base spanning platforms like Facebook, Instagram, and Twitter, tapping into social media presents unparalleled opportunities to connect with your target audience.

The primary goal of social media is to enhance brand visibility. By sharing industry updates and your website’s content, you can initiate meaningful conversations with your followers.

Utilizing visual content is crucial for grabbing attention in users’ feeds. Including photos in your posts whenever possible is highly recommended, as visual elements stand out. Additionally, leveraging video content, such as showcasing the manufacturing process of your products or demonstrating their performance, can further engage your audience and strengthen your online presence.

Website Design

4. Website Design

When it comes to establishing your brand online, web design plays a crucial role that shouldn’t be overlooked. Your website serves as the digital face of your company, often making the initial impression on potential customers. Therefore, it’s essential to ensure that your website accurately reflects your brand identity and values.

A poorly designed website can leave a negative impression on visitors, potentially driving them away from your brand. To avoid this, your website should be organized, easy to navigate, and visually appealing.

Consider your target audience and the message you want to convey. For instance, if your company specializes in manufacturing rugged trucks built for tough conditions, your website’s design could incorporate darker, industrial colors and graphics that evoke a rugged aesthetic.

In today’s digital landscape, user experience is paramount. Just as search engines like Google prioritize delivering high-quality content, they also prioritize websites that offer a positive user experience. This includes easy navigation, fast loading times, and engaging visuals.

By prioritizing web design, you not only enhance your brand’s online presence but also ensure that visitors have a seamless and enjoyable experience when interacting with your website. This, in turn, can lead to increased engagement and ultimately, greater success for your business.

5. Utilize Email Marketing to Deliver Valuable Content

Email marketing serves as a powerful tool for nurturing leads and converting them into customers. It offers a direct means of communication, enabling you to send targeted content to your audience.

To initiate an email marketing strategy, it’s crucial to build your email subscriber list organically. Avoid purchasing email lists, as this may not yield valuable subscribers for your roofing company. Instead, focus on acquiring email addresses through your website.

Embedding email sign-up bars in the header or footer of your website is an effective way to capture valuable leads. Additionally, consider utilizing email pop-ups to capture the attention of your audience and encourage them to subscribe.

Once you’ve amassed a subscriber base, commence sending them relevant and valuable content. Tailor your emails to resonate with your target audience’s interests and preferences, whether it’s promotional offers, sales updates, or informative roofing tips.

Personalization is key in email marketing, as it enhances engagement and fosters a stronger connection with your subscribers.

For expert guidance in planning and executing your email marketing campaign, contact Stratedia at 860-415-0340 today! Our team is equipped to address all your email marketing inquiries and provide assistance as needed.

Attract Leads and Drive Sales with Roofing Marketing Services

Attract Leads and Drive Sales with Roofing Marketing Services

Roofing marketing services in the digital realm provide your business with a plethora of strategies to attract leads, boost sales, and stimulate word-of-mouth referrals. However, fully leveraging the benefits of online marketing for roofers demands time, dedication, and expertise.

Our digital marketing services for roofing companies encompass a comprehensive solution for promoting and advertising your business online. While our services cover various strategies, they all offer the following key benefits:

Custom Strategy: Tailored to meet your specific business goals and requirements, our digital marketing strategies are personalized to ensure maximum effectiveness.

Regular Reporting: Stay informed about the progress of your marketing campaigns with regular and transparent reporting, allowing you to track performance and make informed decisions.

Transparent Pricing: Our pricing structure is clear and transparent, ensuring that you understand the investment required for your digital marketing initiatives without any hidden costs.

Measurable, Impactful Results: Our focus on delivering measurable results ensures that you can gauge the success of your marketing efforts accurately. By tracking key performance indicators, we strive to achieve tangible outcomes that positively impact your business.

Our commitment to crafting custom strategies tailored to your business, coupled with transparent reporting and pricing, distinguishes us as a preferred long-term partner for our clients. Experience the difference with our experienced team of roofing digital marketing experts and start generating more leads and sales for your business today!

Why Choose Stratedia for Roofing Marketing?

Stratedia stands out as a competitive choice for roofing marketing due to the following reasons:

Client Satisfaction: Our dedication to client satisfaction sets us apart. We prioritize our clients’ businesses and consistently deliver results and exceptional experiences.

Client Results: We drive real growth for our clients. Our roofing marketing services have enabled businesses to expand their teams, open new locations, and achieve tangible growth milestones.

In addition, we offer the following benefits:

Experienced Team: Access some of the most seasoned digital marketers through our roofing marketing services. Our team comprises developers, designers, and copywriters, providing you with a comprehensive marketing team under one roof.

Reliable Communication: Partnering with Stratedia means prompt responses to your inquiries and questions. We prioritize clear and timely communication, and check-ins to review your marketing strategy’s performance.

Custom Strategies: We understand that one-size-fits-all approaches to online marketing for roofers are ineffective. That’s why we develop custom strategies tailored to each client’s unique needs. With a personalized roofer marketing plan, your business can achieve maximum success in lead generation and revenue growth.

Discover firsthand what it’s like to work with us by exploring our testimonials and learning more about our clients’ experiences.

Start Generating More Leads with Digital Marketing for Roofers

If you’re prepared to increase valuable leads and sales for your roofing business through effective contractor marketing, take the first step by requesting a free quote online or contacting us today at 860-415-0340.

We eagerly anticipate hearing from you!

PEAK$1600

Get more leads and blow away the competition with Stratedia’s Peak Performance Plan!

ADVANCED$1100

Grow your business in new areas with a strategic online presence that leverages an optimized website, enhanced SEO to get your business to the top.

BASIC$600

Get your business noticed in the search rankings with our SEO strategy. We will drive ranking for the services you offer.

PEAK$1600/mo

  • Responsive Website Design
  • Website Optimization
  • Website Security
  • Website Updates
  • Website Management
  • Landing Page Creation
  • 4 Blogs Per Month
  • Google Business Updates
  • PEAK SEO Keyword Optimizaiton
  • Link Building
  • Google Maps Optimization
  • Directory Listings Management
    (+Advertising Budgets)

ADVANCED$1100/mo

  • Responsive Website Design
  • Website Security
  • Website Updates
  • Website Management
  • 2 Blogs Per Month
  • Google Business Updates
  • ADVANCED SEO Keyword Optimizaiton
  • Link Building
  • Google Maps Optimization

BASIC$600/mo

  • Responsive Website Design
  • Website Optimization
  • Website Security
  • Website Updates
  • Website Management
  • 1 Blog Per Month
  • Google Business Updates
  • SEO Keyword Optimizaiton
  • Link Building

DIGITAL MARKETING SERVICES

  • Search Engine Optimization

  • Pay-Per-Click Advertising

  • Website Design

  • Social Media Management

  • Reputation Management

DIGITAL MARKETING SERVICES

  • Search Engine Optimization

  • Pay-Per-Click Advertising

  • Website Design

  • Social Media Management

  • Reputation Management

SEO PACKAGES

BASIC

$600

/PER MONTH

  • Responsive Website Design

  • Website Security

  • Website Updates

  • Website Management

  • 1 Blog Per Month on Site

  • Google Business Updates

  • Link Building

  • SEO Keyword Optimization

ADVANCED

$1100

/PER MONTH

  • Responsive Website Design

  • Website Security

  • Website Updates

  • Website Management

  • 2 Blogs Per Month on Site

  • Google Business Updates

  • ADVANCED SEO Keyword Optimization

  • Link Building

  • Google Maps Optimization

PEAK

$1600

/PER MONTH

  • Responsive Website Design

  • Website Optimization
  • Website Security
  • Website Updates
  • Website Management

  • Landing Page Creation
  • 4 Blogs Per Month on Site
  • Google Business Updates
  • PEAK SEO Keyword Optimization

  • Link Building
  • Google Map Optimization
  • Directory Listings
  • Digital Ads Management
    (+Advertising Budget)

OUR CLIENTS LOVE WORKING WITH US

John Pearson

Working with Stratedia has been a great experience. I have worked with others companies who claim to do things and don't. Stratedia delivers on their word and is honest and trustworthy. I highly recommend Stratedia to anyone.

 

THE-SUPERIOR-GROUP-5ii-

THE SUPERIOR GROUP LLC

Website Design, SEO, PPC Company in Connecticut, CT
5
2019-07-08T13:42:09-04:00

THE SUPERIOR GROUP LLC

THE-SUPERIOR-GROUP-5ii-
Working with Stratedia has been a great experience. I have worked with others companies who claim to do things and don't. Stratedia delivers on their word and is honest and trustworthy. I highly recommend Stratedia to anyone.  

Danielle Aspinwall

Excellent! Not only does my site look fantastic and have all the new features I was looking for. But Steve takes the time to understand what you're looking for, and wants to help. He's also very patient, and moves with my momentum. You can't go wrong!! A++

 

stratedia
Website Design, SEO, PPC Company in Connecticut, CT
5
2019-07-08T13:59:30-04:00
Excellent! Not only does my site look fantastic and have all the new features I was looking for. But Steve takes the time to understand what you're looking for, and wants to help. He's also very patient, and moves with my momentum. You can't go wrong!! A++  

Kyle Klewin

Blew away my expectations. Highly recommended.

Greython logo
Website Design, SEO, PPC Company in Connecticut, CT
5
2019-07-19T02:08:14-04:00
Blew away my expectations. Highly recommended.

Joe Nowakoski

In just a few months Stratedia has done more for for me then "corporate seo companies" who i stayed with for over a year and a half at time. They would always tell me what they were going to do and never deliver. Stratedia tells me and they deliver and i know because my phone rings.

stratedia
Website Design, SEO, PPC Company in Connecticut, CT
5
2019-07-19T02:39:41-04:00
In just a few months Stratedia has done more for for me then "corporate seo companies" who i stayed with for over a year and a half at time. They would always tell me what they were going to do and never deliver. Stratedia tells me and they deliver and i know because my phone rings.

Dan Adams

Thank you so much for the work on the mobile experience. You did a great job, the whole team loves it!

dan adams
Website Design, SEO, PPC Company in Connecticut, CT
5
2019-08-24T09:58:21-04:00
Thank you so much for the work on the mobile experience. You did a great job, the whole team loves it!

DAN SMITH

I measured Stratedia based on engaged traffic on all our sites. Stratedia has done a better job than the four other companies I’ve worked with before. I’ve already referred a partner of mine to Stratedia and told him that Stratedia is in the top 10% of vendors in the market. They’ve come back to me to say they’ve been nothing but happy with Stratedia’s service too.

Gengras
Website Design, SEO, PPC Company in Connecticut, CT
5
2021-04-21T18:32:46-04:00
I measured Stratedia based on engaged traffic on all our sites. Stratedia has done a better job than the four other companies I’ve worked with before. I’ve already referred a partner of mine to Stratedia and told him that Stratedia is in the top 10% of vendors in the market. They’ve come back to me to say they’ve been nothing but happy with Stratedia’s service too.

Jon Duncklee

"IF YOU INVEST IN WORKING WITH STRATEDIA... BE READY"

Jon Duncklee

President, Duncklee Cooling & Heating

Website Design, SEO, PPC Company in Connecticut, CT
5
2021-11-19T10:07:54-05:00

President, Duncklee Cooling & Heating

Jon Duncklee
"IF YOU INVEST IN WORKING WITH STRATEDIA... BE READY"

Mary Fitzgerald

"SINCE WE STARTED WORKING WITH STRATEDIA
WE ARE GETTING BETTER QUALITY LEADS"


mary

President, Acme Wire Products Co., Inc.

Website Design, SEO, PPC Company in Connecticut, CT
5
2021-12-09T23:57:23-05:00

President, Acme Wire Products Co., Inc.

mary
"SINCE WE STARTED WORKING WITH STRATEDIA WE ARE GETTING BETTER QUALITY LEADS"
5
8
Website Design, SEO, PPC Company in Connecticut, CT
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