Wondering where Social Media is heading in 2016? This article is by Ryan Holmes, follow him @invoker, he is the founder of Hootsuite, a social media management tool allowing you to manage all of your social platforms in one place. Here are a few quick notes about what’s in store for 2016 from the article: Social Shopping is going to take off. That’s right, soon you will be able to be scrolling thru Pinterest,Facebook, etc. and see something you like and be able to purchase it right from your social media acct. You won’t have to go anywhere else! Businesses will continue to incorporate social tools as a way for employees to stay engaged with customers, etc. and will invest millions into social media workplace training. Facebook is going 360

allowing users to stream live video that viewers can engage with and see a variety of angles similar to twitter’s periscope app. “Social media has become less a discrete thing that people do than a natural component of everything they do. And that trend shows no signs of slowing.” Read more….

Social media is a way for your brand to have a human voice within a global digital audience of your real, human customers. Once you have listened, engaged, and absorbed the feedback to effect change in your business, closed the loop with your customers and built a relationship over time, only then can you consider selling. So listen to your customers, know them and serve them. Then the sales will come. Of course if you don’t have time to do this because you are busy running your business, get in touch with Stratedia by emailing us. We are a locally based business right here in the U.S. and would love to work with you!