If you’re one of the few small businesses that are not yet engaging with social media, you may be wondering what all the excitement is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is YES, YOU NEED SOCIAL MEDIA – at least you do if you want to reach customers and stay competitive, essentially if you want to stay in business. Here are a few reasons why social media is so important for small businesses.

Your customers are using it.

Americans spend nearly a half of their online time on social networks and blogs. This means that much of your target market is using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the chances that your marketing message will get through to a significant number of them.

It will give you a competitive advantage.

Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing platform before they do.

It will help you connect with your clients and prospects.

With social media, you can actually have a conversation, aka a dialogue, with your target market. Social media helps to create a community of fansand followers that see you as more than just a business. They’ll view you as someone they trust, and people buy from those they trust. It gives you the opportunity to build a dialogue before you ever see them in person.

Social media isn’t just for giant corporations – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.

Not a set it and forget it tool.

Having a Facebook page or twitter account doesn’t mean you are using social media and that consumers are seeing your message. There is an art and a strategy to using social media effectively. You need to be posting content that consumers feel is relevant to them and that they want to engage with.

If you do not have the time to invest in social media, email us, info@stratedia info@stratedia.com or fill out the form below. We have several affordable options available and we would love to work with you.