Are you considering Facebook and Instagram ads for your business? Want to create compelling ads that convert viewers into your desired action? Well here are some tips to success.
We will cover 3 major placement areas:
- Facebook desktop
- Facebook app
- Instagram app
Facebook Desktop:
Use the square format
Create a visual hook that draws attention
Use bright cool colors to stand out
Don’t over use branding
Facebook App:
Avoid adding too many details in images
Don’t create ad-looking visuals
Write short copy that fits the space
Choose images that will blend perfectly with the newsfeed
Instagram App:
Pair stunning images with relevant text
Don’t use landscape images
Use a suggestive image to what your advertising
Describe what people can do with your product
Avoid using too many words on the visual
7 TIPS TO TAKE INTO ACCOUNT ON YOUR NEXT CAMPAIGN
- Benefit-oriented ad copy outperforms ad text that is focused on explaining the feature
- Test out different images and ad copy, especially on various platforms
- Use different strategies when it comes to ad copy and visual sizes for desktop and mobile because the users behaviors is very different
- Make your ad image more powerful by adding a few compelling words that highlight the benefit
- Use emojis when appropriate, as they are more likely to boost the engagement
- Start the ad copy emphasizing the benefit of what you’re offering or promoting
- Stay up to date because trends change all the time
GET TO THE TOP!
If you have questions or concerns about Facebook ads, give Stratedia a call at 860.415.0430 or visit us online at stratedia.com.. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!
