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Data Analytics

Understanding the distinction between your various traffic sources and how each type is categorized is essential for making informed business decisions.
  • Identify which channels drive the most valuable traffic
  • Analyze user behavior to uncover trends and opportunities
  • Optimize marketing strategies based on data insights

Real Time Automated Client Insights

It is important to understand the difference between all of your traffic sources and how traffic is classified for your business. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. Stratedia brings them all together with their custom developed customer facing platform, DigAssist.

Here is a breakdown of all sources:

Direct

Any traffic where the referrer or source is unknown

Email

Traffic from email marketing that has been properly tagged with an email parameter

Organic

Traffic from search engine results that is earned, not paid

Paid Search

Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform

Referral

Traffic that occurs when a user finds you through a site other than a major search engine

Social

Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram

Other

If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic

GET TO THE TOP!

If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430  or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!

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