How to use Facebook
Create a Facebook business page for your bar and share your best content. This include photos, videos and polls.
The aim is to build a community around your bar, so you get repeat customers.
Facebookâs organic reach has plummeted in recent years as shareholders have put more pressure on Zuckerberg to make more money. This means that if you share a post on Facebook, it wonât necessarily reach the newsfeeds of the people who like your page or their friendâs.
This doesnât mean creating good content and posting isnât worth it. Each person will still have a âpage rankâ with your barâs business page. This âpage rankâ tells Facebook whether that person is interested in your content.
One like = 1 point
One comment = 2 points
One share = 3 points
This is roughly how your page rank with individuals is worked out. If someone keeps sharing, commenting and liking, then Facebook knows theyâre interested.
This is why itâs so important to create amazing content that people will be engage with.
Via your Facebook page, you can also create Facebook ads to guaranteeing reaching a local target audience for your bar. Itâs best to do this with a sales hook, such as 50% off a food bill.
Facebookâs audience
Facebook has a lot of users and pretty much everyone has an account. But that doesnât mean everyone is checking their newsfeeds regularly or at all.
Facebookâs most engaged audience is now the 35+ bracket, so if your barâs target audience is younger people, then Facebook wonât be your best platform.
If your bar wants 35+ people, then Facebook is a great option. Thatâs where your audience is hanging out and engaging with brands.
Facebook tips
1. Get your barâs community involved and get them engaging with your posts. Think of content that is very inviting and easy to respond to, for example, ask your community to suggest what your signature cocktail should be. You could even create a competition around that.
2. In your postâs captions, ask engaging questions so itâs easy for people to reply. This will improve your pageâs rank and reach more people.
3. Be consistent. Try and post at least every other day. If the content is awful, itâs better not to post it. Only share high quality content.
4. Use Facebook stories. Facebook reward pages that use their new Facebook story feature. Try and use this so youâre always in the hearts and minds of your customers.
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If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430Â or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!