Being able to create an effective SEO strategy is harder than one might think. This is because SEO is changing all the time. Strategies that might have worked five years ago won’t necessarily work today, so in order to stay on top of your SEO in 2022, you’ll need to stay up to date on the latest trends.
Here are trends and strategies to implement in order to create a successful SEO ranking:
Map out your keywords
You first need to find the keywords and phrases to target. Keywords are the words or phrases consumers use to search for products or services. So in order to get as many potential leads as possible, you’ll want to rank well for keywords that are relevant to your business.
So how do you know which keywords to target?
Well this depends on what you want to get out of your SEO, what your competitors are doing, and what tools you’re using to find the keywords. This means you’ll need figure out what you want to gain: Do you want to increase awareness? Change your brand perception? Become the market leader?
Match Your Keywords and Content with Search Intent
So once you’ve identified the keywords you want to target, you will then need to align these with search intent.
Search intent is the reason behind the search.
So let’s say someone searches for the phrase ”learning how to change a tire fast.” The search intent is suggesting that the user wants to learn how to change a tire and they want to to do it quickly.
So this means that they’re trying to find a website that tells them how to learn how to change a tire or a business that offers this service. But if they end up landing on a site that’s not relevant to their search, then there is a chance that are they’ll bounce pretty quickly. And a high bounce rate isn’t good for SEO.
So make sure you understand the reason behind the key phrases you’re targeting. This will make your content relevant for your consumers and encourage them to stick around, which is better for user experience and SEO.
Publish quality content consistently
When it comes to content, there are two things you need to bear in mind:
- High-quality Content: As we’ve already mentioned, SEO has changed a lot over the past few years. Ten years ago, it was enough to post a short blog stuffed with keywords and phrases. Today, not so much. Your content needs to provide value to the reader. If it doesn’t, Google won’t rank it highly.
- Consistently publish content: If you want to rank well for certain keywords, you need to produce blog posts regularly. If you don’t, your rankings could drop.
Quality and consistency are two key factors for content and SEO, so bear this in mind when it comes to your SEO strategy. Need help publishing quality content consistently to your page? Contact Stratedia
Use images, infographics, and video
Using images, infographics, and videos is good for SEO because it helps readers digest and understand your content. If you create a 3,000-word article with no images or videos, then it’ll be pretty hard for the reader to make it all the way through without losing interest.
Now there is a time and a place for text-heavy content has a time and a place, but when it comes to your SEO, you’ll need to add in those visuals.
They are helpful to your audience and help them understand the content better and increase user engagement — especially if they have to click to play a video. This type of engagement bodes well for SEO, so make sure you incorporate visuals as part of your strategy.
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If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430 or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!