
The cost of Google Ads is influenced by various factors, which include:
- Industry
- Market conditions
- Quality Score
- Keywords Bidding
- Budget
On average, it takes about three months for PPC to start yielding results. During the initial three months of a PPC campaign, the emphasis should be on collecting data from your ads. This data can be utilized to enhance your keyword targeting, audience targeting, and bidding strategies.
Sector
A significant determinant impacting Google Ads pricing is your sector. Specific sectors exhibit higher levels of competition than others. For instance, industries such as legal, accounting, and real estate feature some of the most competitive keywords in Google Ads, necessitating a higher cost-per-click (CPC).
Market Trends
Consumer and online advertising trends evolve continuously, underscoring the importance of staying abreast of the latest developments. As consumer needs and shopping patterns evolve over time, adjustments to your keyword bidding strategy may be necessary.
Furthermore, the average CPC may fluctuate over time in response to shifting consumer trends, resulting in some keywords becoming more competitive than others.
Quality Score
Google Ads costs are also influenced by the Quality Score of your ads. The Quality Score serves as a measure of your ads’ quality and relevance, typically ranging from 1 to 10. It assesses factors such as your ads’ landing page experience, keywords, and click-through rate (CTR).
The objective is to attain a Quality Score as close to 10 as possible. A higher Quality Score indicates that Google perceives your ad as relevant and offering a user experience that is beneficial, thereby increasing your chances of securing a higher placement in the SERPs (Search Engine Results Pages).
Your Quality Score can impact the amount you bid on keywords. A lower bid coupled with a high Quality Score can result in a higher ranking in the search results. Conversely, if you have a lower Quality Score, you may need to place a higher bid to attain a top position.
Keywords
As previously mentioned, certain keywords are more competitive than others. Consequently, your choice of keywords can significantly influence your expenditure on Google Ads.
Depending on your industry and the specific keywords you aim to target, you may encounter a higher or lower CPC compared to the average business.
Bid
Another factor influencing Google Ads pricing is your bid amount. Your bid represents the maximum amount you are willing to pay for a click on your ad. You have the flexibility to set this amount based on what aligns with your advertising budget.
It’s essential to ensure that your bid is competitive enough to vie with other bidders.
Budget
Your budget can also impact the cost of Google Ads. It represents the average daily and monthly amount you allocate per ad campaign. Similar to your bid, you have the flexibility to adjust this amount according to what suits your advertising budget.