PPC Advertising for Hospitals and Healthcare Facilities: How to Attract More Patients

Learn how pay-per-click (PPC) advertising can help your hospital or healthcare facility attract new patients, increase brand awareness, and grow your organization with Stratedia’s expert insights.

With thousands of hospitals and healthcare providers competing for patients across the U.S., PPC advertising is one of the most cost-effective and efficient ways to stand out. By leveraging PPC, you can target potential patients actively searching for your services and track your campaign’s performance to optimize results.

In this guide, we’ll explain how PPC works, why it’s an excellent choice for hospitals and healthcare organizations, and how Stratedia can help you create a winning strategy.

PPC allows you to connect with patients when they’re actively searching for the services you offer. Unlike traditional advertising methods, such as TV or print ads, PPC campaigns provide valuable metrics that let you track performance and refine your approach over time.

On average, businesses earn $2 in revenue for every $1 spent on Google Ads. Even if users don’t click on your ad, its presence at the top of search results increases brand recognition. When patients repeatedly see your hospital associated with their search terms, they’re more likely to remember and choose you when they’re ready to seek medical care.

PPC advertising is a model that allows you to display ads to highly targeted users online. Here’s how it works:

Keyword Research

Start by identifying the keywords your potential patients are searching for, such as “emergency room near me” or “hospital in [your city].” Keyword research tools like SemRush and Keywords Everywhere can help you find high-performing search terms with competitive costs-per-click (CPC).

Bidding System

PPC uses a bidding system where you specify how much you’re willing to pay per click. For example, if you want to target “urgent care in [your city],” you’ll compete with other healthcare facilities bidding on the same keyword.

Ad Placement

If your bid is successful, your ad appears at the top of search results when users enter the target keyword. You only pay when someone clicks your ad, making PPC an efficient and cost-effective strategy.

Landing Pages

When users click your ad, they’re directed to a landing page on your website. These pages should encourage specific actions, such as scheduling an appointment or learning more about a particular medical service.

Stratedia offers customized PPC advertising solutions to help your hospital or healthcare facility achieve measurable results. Our services include:

• Custom Ad Strategies: Tailored to your specific goals and patient demographics.
• ROI Tracking: Monitor the effectiveness of your campaigns in real-time.
• Dedicated Account Managers: Receive personalized support from PPC experts.
• Routine Reporting: Stay informed about your campaign’s performance.
• Strategic Bid Management: Optimize your bids for the best return on investment.

1. Conduct Keyword Research

Effective PPC campaigns start with thorough keyword research. Identify the terms most relevant to your services, their search volume, CPC, and competition level. Focus on location-specific keywords like “urgent care center in [your city]” to attract qualified leads.

2. Create High-Converting Landing Pages

Landing pages should match the content of your ad. For instance, if your ad promotes emergency services, the landing page should guide users to information about your ER department. Avoid excessive navigation options to keep users focused on completing the desired action.

3. Set Up Your Google Ads Account

Google Ads makes it easy to create and manage PPC campaigns. Use the platform to:

• Define target keywords.
• Set your bid amounts.
• Design ad copy.
• Monitor performance with built-in analytics tools.

4. Track and Optimize Your Campaign

Regular tracking is essential for PPC success. Use A/B testing to compare different ad variations and identify the most effective elements. Continuously refine your ads and landing pages to improve click-through and conversion rates.

At Stratedia, we specialize in helping hospitals and healthcare facilities grow through targeted digital marketing strategies. Our team of experts handles everything from keyword research and ad creation to campaign optimization, freeing you to focus on providing exceptional patient care.

Ready to grow your healthcare organization with PPC? Stratedia is here to help. Contact us today to speak with a PPC specialist and receive a free quote. Let us create a tailored strategy that connects your hospital with more patients and delivers results.