The first step in SEO for interior designers is identifying relevant keywords. These keywords dictate where your interior design business will appear in search engine results. To rank in searches that matter, it’s essential to optimize your website with terms related to your services.
Use tools like SemRush to generate relevant key phrases that you can incorporate into your site content for better visibility. Focus on long-tail keywords—phrases with three or more words, like “interior designer in Austin, TX.” These keywords are valuable because they target people actively looking for your specific services.
Once you’ve identified your long-tail keywords, integrate them naturally throughout your website on relevant pages, avoiding keyword stuffing.