How easy is it for visitors to find the information they need on your site? Is your menu straightforward and logically organized, or does it force users to search around? Many websites have complicated navigation, which can frustrate someone already stressed about being locked out of their car—leading them to leave your site for a competitor’s.
If your navigation could use improvement, review it to see if any pages can be grouped into sections or even combined. Simplify wherever possible to remove barriers that might prevent customers from calling you. It’s better to have 12 well-organized pages than 25 that are difficult to navigate.