Before diving into your social media strategy, it’s essential to identify your target audience. Consider the types of clients you typically assist—are they families with young children or older adults who may need help moving? Understanding who your audience is will guide your platform choices.
To gain deeper insights, create buyer personas—detailed profiles of hypothetical clients. These personas should include characteristics like name, age, relationships, interests, and the reasons they might choose your moving services.
By grasping how potential customers think, you can tailor your content to resonate with them. It might be beneficial to develop multiple personas to capture the diverse clientele you wish to attract.