B2G

Why B2G Companies Must Embrace Digital Marketing

Winning government contracts has never been more competitive. Decision-makers rely heavily on online research when evaluating potential vendors, which means your company needs a powerful digital presence to stand out.

At Stratedia, we design digital marketing strategies specifically for B2G companies, helping you increase visibility, showcase credibility, and capture more government opportunities. From SEO and PPC to content marketing and targeted outreach, our solutions put your business in front of the right officials at the right time.

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Call us on 860-415-0340 or fill in the form below to request a FREE quote.

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Did You Know?

93% of online journeys begin with a search engine. 75% of users never scroll beyond the first page of Google results. PPC ads can place your business at the very top of search pages for immediate visibility. Content marketing builds authority and positions your company as a trusted government partner. A well-optimized website can dramatically improve your chances of being considered for contracts. With the right digital marketing strategy, your B2G business can stand out in a crowded field and earn the trust of government buyers.

What's Included With Our B2G SEO Services

Our B2G SEO services are designed to maximize your online visibility and generate leads directly from agencies seeking vendors. Here’s what we deliver:

Keyword Research

Target phrases like “government IT contractor” or “federal logistics provider.”

On-Page SEO

Optimize service pages, titles, and metadata for stronger rankings.

Content Creation

Publish case studies, compliance guides, and blogs to highlight expertise.

Technical SEO

Improve security, mobile functionality, and site speed for a seamless experience.

Local SEO

Enhance your Google Business Profile and directory listings for regional contracts.

Backlink Building

Earn links from trusted industry and government-related sites.

Analytics & Reporting

Measure search rankings, lead generation, and conversion performance.

Conversion Optimization

Build landing pages designed to drive RFQ submissions and inquiries.

Ongoing Strategy

Continuously adapt tactics to stay ahead of competitors.

How Can You Optimize Your Site With B2G SEO?

SEO makes your company more discoverable and credible to contracting officers and government agencies. Here’s how you can start:

Conduct Keyword Research

Focus on long-tail terms like “cybersecurity contractor for federal agencies.”

Strategically Integrate Keywords

Use them in service descriptions, meta tags, and compliance pages.

Build Backlinks

Collaborate with government publications, associations, and industry directories.

By combining these strategies, your roofing website can rise above competitors and attract more qualified leads.

You are in Great Hands!

5.0

Customer Rating

96%

Retention Rate

483%

3 Year Growth

200+

Projects Completed

Additional B2G Marketing Strategies

While SEO is powerful, a complete roofing marketing strategy includes other channels:

When executed properly, these tactics help your site rank higher, attract decision-makers, and open doors to lucrative opportunities.

Bonus Benefit

Better ROI than Traditional Marketing

Local SEO outperforms flyers, newspaper ads, and cold calling by targeting only people who are actively looking for government contracting services.

Why Choose Stratedia For B2G Marketing?

Stratedia is more than a marketing agency—we’re your partner in securing government opportunities.

Here’s why B2G companies choose us:

Custom Strategies

Customized campaigns built for your specific industry and contract goals.

Transparent Pricing

No hidden fees—just clear, upfront costs.

Proven Results

Clients trust us to improve visibility and win contracts.

Experienced Team

SEO specialists, content strategists, and designers working together for success.

Clear Communication

Frequent updates, detailed reporting, and responsive support.

B2G Marketing FAQs

Got more questions? Why not explore our range of commonly asked questions. If you’re still wanting more answers, feel free to reach out to us online or give us a call at 860-415-0340!

On average, 3–6 months depending on your competition and goals.

They work best when combined—SEO builds sustainable visibility, while PPC generates immediate leads.

Absolutely. We specialize in content that highlights compliance and builds trust with government officials.

Costs vary by project, but we offer clear, customized plans with no surprise fees.

Not always—but if your site is outdated, slow, or not mobile-friendly, a redesign can significantly boost results.

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