B2G
Why B2G Companies Must Embrace Digital Marketing
Winning government contracts has never been more competitive. Decision-makers rely heavily on online research when evaluating potential vendors, which means your company needs a powerful digital presence to stand out.
At Stratedia, we design digital marketing strategies specifically for B2G companies, helping you increase visibility, showcase credibility, and capture more government opportunities. From SEO and PPC to content marketing and targeted outreach, our solutions put your business in front of the right officials at the right time.
Get A Free Quote
Call us on 860-415-0340 or fill in the form below to request a FREE quote.
Did You Know?
93% of online journeys begin with a search engine. 75% of users never scroll beyond the first page of Google results. PPC ads can place your business at the very top of search pages for immediate visibility. Content marketing builds authority and positions your company as a trusted government partner. A well-optimized website can dramatically improve your chances of being considered for contracts. With the right digital marketing strategy, your B2G business can stand out in a crowded field and earn the trust of government buyers.
What's Included With Our B2G SEO Services
Our B2G SEO services are designed to maximize your online visibility and generate leads directly from agencies seeking vendors. Here’s what we deliver:
Keyword Research
Target phrases like “government IT contractor” or “federal logistics provider.”
On-Page SEO
Optimize service pages, titles, and metadata for stronger rankings.
Content Creation
Publish case studies, compliance guides, and blogs to highlight expertise.
Technical SEO
Improve security, mobile functionality, and site speed for a seamless experience.
Local SEO
Enhance your Google Business Profile and directory listings for regional contracts.
Backlink Building
Earn links from trusted industry and government-related sites.
Analytics & Reporting
Measure search rankings, lead generation, and conversion performance.
Conversion Optimization
Build landing pages designed to drive RFQ submissions and inquiries.
Ongoing Strategy
Continuously adapt tactics to stay ahead of competitors.
How Can You Optimize Your Site With B2G SEO?
SEO makes your company more discoverable and credible to contracting officers and government agencies. Here’s how you can start:
Conduct Keyword Research
Focus on long-tail terms like “cybersecurity contractor for federal agencies.”
Strategically Integrate Keywords
Use them in service descriptions, meta tags, and compliance pages.
Build Backlinks
Collaborate with government publications, associations, and industry directories.
By combining these strategies, your roofing website can rise above competitors and attract more qualified leads.
You are in Great Hands!
Customer Rating
Retention Rate
3 Year Growth
Projects Completed
Additional B2G Marketing Strategies
While SEO is powerful, a complete roofing marketing strategy includes other channels:
PPC Advertising
Social Media Marketing
Website Design
Email Marketing
When executed properly, these tactics help your site rank higher, attract decision-makers, and open doors to lucrative opportunities.
Bonus Benefit
Better ROI than Traditional Marketing
Local SEO outperforms flyers, newspaper ads, and cold calling by targeting only people who are actively looking for government contracting services.
Why Choose Stratedia For B2G Marketing?
Stratedia is more than a marketing agency—we’re your partner in securing government opportunities.
Here’s why B2G companies choose us:
Custom Strategies
Customized campaigns built for your specific industry and contract goals.
Transparent Pricing
No hidden fees—just clear, upfront costs.
Proven Results
Clients trust us to improve visibility and win contracts.
Experienced Team
SEO specialists, content strategists, and designers working together for success.
Clear Communication
Frequent updates, detailed reporting, and responsive support.
B2G Marketing FAQs
Got more questions? Why not explore our range of commonly asked questions. If you’re still wanting more answers, feel free to reach out to us online or give us a call at 860-415-0340!
On average, 3–6 months depending on your competition and goals.
They work best when combined—SEO builds sustainable visibility, while PPC generates immediate leads.
Absolutely. We specialize in content that highlights compliance and builds trust with government officials.
Costs vary by project, but we offer clear, customized plans with no surprise fees.
Not always—but if your site is outdated, slow, or not mobile-friendly, a redesign can significantly boost results.
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