9 Social Media Tips for Software Companies

When starting, focus your efforts on one or two social platforms where your audience is most active. Popular options include LinkedIn, ideal for B2B software companies, and Twitter, where tech conversations thrive.

Determine your brand’s tone: Will you keep it professional or showcase a behind-the-scenes look at your company? Define your voice, develop a posting schedule, and stick to it.

Showcase your software’s capabilities with engaging tutorials or explainer videos. Highlight what makes your software unique and why it stands out in the market.

Pair these videos with a strong call to action in your captions to guide viewers to learn more or sign up for a demo. Video content is a proven way to boost engagement and drive traffic.

Encourage satisfied customers to leave reviews on platforms like Facebook. Positive reviews build credibility and attract new users.

However, avoid being overly pushy or offering incentives—it’s against platform guidelines and can backfire. Instead, create an organic opportunity for users to share their positive experiences.

While organic growth is important, paid advertising is an excellent way to amplify your reach. Platforms like Facebook, LinkedIn, and Twitter allow hyper-specific targeting based on user demographics, interests, and even job titles.

Use paid ads strategically to grow your followers, promote key content, or drive leads to your software’s landing page.

Make it easy for visitors to find your social channels by adding clear, clickable buttons to your website. Whether in your header, footer, or on a dedicated “Follow Us” page, these buttons give users the option to explore your social media presence without feeling pressured.

Social media isn’t just a broadcast platform—it’s a two-way conversation. Respond to comments, thank users for reviews, and join discussions related to your posts.

By engaging with your audience, you show that your brand values interaction and feedback, building trust and loyalty over time.

Stay relevant by getting involved in trending topics or viral challenges—provided they align with your brand. For instance, during major tech events or software-related hashtags, create posts that contribute to the conversation while showcasing your product’s relevance.

Polls, surveys, or direct questions can help you understand what your audience wants to see. For example, ask followers what kind of content—demos, tips, or behind-the-scenes updates—they’d like on your page.

This approach not only improves your content strategy but also makes your audience feel heard.

No one is immune to social media missteps, but it’s how you recover that matters. Avoid controversial topics unless relevant to your industry, and ensure your content reflects your brand’s professionalism.

If mistakes happen, own up to them, address concerns transparently, and move forward with lessons learned.

At Stratedia, we understand the nuances of social media marketing for software companies. Whether you’re building brand awareness, engaging with users, or driving leads, our team is here to help.

Call us at 860-415-0340 or contact us online to learn how our social media expertise can help your software business grow.