To create a revenue-driving website, you need these foundational elements:
1. Clear Layout
A cluttered page overwhelms visitors and prevents them from focusing on the key message. Ensure every page has a clear focal point, whether it’s a compelling call to action (CTA), an engaging paragraph, or a striking image. Supplement these focal points with headers, footers, and menus that follow a logical structure.
2. Easy Navigation
Your visitors should find what they’re looking for within one or two clicks. Poor navigation frustrates users and increases bounce rates. Include an intuitive menu structure and consider adding an on-site search bar for larger websites.
3. Prominent Calls to Action
Encourage users to take the next step—whether that’s downloading a demo, subscribing to a newsletter, or purchasing software. Use actionable phrases like “Download Now” or “Get Started” paired with eye-catching colors and buttons to guide users.
4. Unique Typography
Typography can set your website apart. While body text should use standard fonts for readability, creative fonts for headings and titles can enhance your branding and add character to your site.