The term “organic SEO” or “organic search engine optimization” refers to the organic methods and strategies used to obtain high search rankings on search engines like Google and Yahoo. The word organic is used to delineate between non-paid methods of SEO and PPC, the paid methods of SEO.
The Benefits Of Organic SEO
Even though television commercials and radio ads are still being used today, and are still viable marketing mediums, there are also roughly 4.1 billion internet users across the world. Based on this statistic you can easily see why the internet has quickly become the top marketing medium available. By increasing visibility for your website, you are putting yourself in the best position to increase qualified leads. This in turn allows your business to gain an advantage on the competition without an online presence and will even the playing field against the competition who do have an online presence.
To show the importance of increasing visibility online, here is a graph depicting the increase of one of my clients website traffic after a few months of performing organic SEO.
Enhancing Brand Awareness
This means that users are becoming increasingly familiar with your business and/or services over time. Building brand awareness will increase the likelihood that users will become repeat users and hopefully visit your site frequently. The more frequently a user sees your brand, then the better the chance of acquiring their business becomes.
Increased Value Over Time
With paid ads, your rankings on SERPs will cease to exist once you stop paying. On the other hand when it comes to organic SEO, the keywords you start to rank for will remain and can possibly increase with maintenance and adjustments over time. If the content you produce provides value and drives traffic over time, the more likely it is that Google will increase your positioning on SERPs.
Far Less Expensive
It doesn’t matter what kind of digital marketing strategy your business is involved in, saturation among industries will always be an obstacle impeding success. Having to compete against huge marketing budgets no longer has to play a factor in the ability to achieve success. One huge benefit to organic SEO is that it is the most level playing field related to marketing and just about anybody can perform it. Paid ads quickly disqualifies the smaller businesses by corporations who are able to outbid them. With organic SEO, even the smallest business can compete with the fortune 500 companies through strategic organic SEO campaigns.
GET TO THE TOP!
If you have questions or concerns about your online presence or setting up your online shop, give Stratedia a call at 860.415.0430 or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!