Understanding PPC Management: Is It Right for Your Business?

PPC management involves overseeing and optimizing a company’s PPC strategy and budget. You can handle PPC ad management internally or hire a PPC agency. Regardless of who manages your campaign, PPC management aims to create and enhance your PPC campaign for better results.

Now that you understand what PPC management is, let’s explore what PPC advertising management involves, especially when handled by a PPC specialist or agency.

Some agencies provide PPC consulting services, offering advice on how to improve your PPC. Others, like Stratedia, offer both consulting and full PPC management services, where they handle the work for you.

If you choose PPC management services, here’s what you can expect your PPC specialist or agency to do:

• Keyword analysis
• Channel Targeting
• Competitive analysis
• Landing page creation
• Campaign monitoring
• PPC testing

Whether you manage your PPC campaign in-house or work with a PPC company, conducting a competitive analysis is essential. Since your competitors are also running PPC ads, you need to monitor their strategies to outperform them. Competitive analysis involves keeping an eye on:

• Bid amounts: Track how much your competitors bid on PPC ads to optimize your bids and make the most of your budget.
• Keyword selection: Identify keywords your competitors target that you may have missed. While you shouldn’t copy all their keywords, this can provide new keyword ideas for your campaign.
• Ad copy: Analyze your competitors’ ad copy. If you’re targeting the same keywords, see if their ad copy is more effective, leading to better placement and results.

Competitive analysis is a vital part of PPC campaign management. It helps you understand how your competitors create successful PPC campaigns, allowing you to build more relevant ads and achieve higher positioning.

Landing Page Creation

Your landing page plays a crucial role in your PPC ad campaigns. With PPC advertising management, you concentrate on crafting landing pages that effectively engage leads with your content. When a user clicks on your PPC ad, they are directed to a landing page.

For instance, if you’re selling bistro sets, directing leads to a landing page dedicated to bistro sets is logical. Through effective PPC management, you can design a landing page that aligns with your advertisement and delivers the necessary information to your audience.

Monitoring is another crucial aspect of pay-per-click management.

Once you launch a PPC campaign, it’s essential to track its performance to ensure it’s achieving results. With PPC campaign management, you continuously monitor your campaign’s performance to determine if adjustments are needed, such as optimizing keyword targeting, updating ad copy, or modifying your landing page.

Monitoring allows you to gauge whether you’re achieving the desired return on investment (ROI) from your PPC efforts.

Testing

In addition to monitoring, PPC management services should also include testing.

When running your advertising campaign, it’s crucial to test various elements of your ad to ensure you’re presenting the best version possible. Testing can involve anything from your landing page title to your ad extensions.

Platforms like Google facilitate ad testing. With responsive ads, Google generates multiple versions of your ad copy and creatives to deliver the most effective version to audiences based on their searches. This approach enhances the ad experience for your audience and improves your ROI from PPC efforts.

Now that you understand what PPC management entails, let’s delve into some of its benefits and why it’s important:

1. Cost Savings

One of the primary advantages of PPC campaign management is its cost-saving potential. Managing a PPC campaign entails closely monitoring the performance of your ads.

This allows your manager to pinpoint which ads are effective and which ones are not.  Consequently, you can avoid wasting funds on ads that fail to generate sales or revenue for your business.

2. Enhanced Return on Ad Spend (ROAS)

Another significant advantage worth mentioning is that PPC advertising management enhances your ROAS, which represents the profit generated from your ads.

Your PPC manager will consistently refine and optimize your campaigns based on performance metrics.

For instance, if they observe that a specific landing page layout yields more conversions, they can enhance the design of other landing pages to maximize your profits.

3. Facilitates Business Growth

Implementing an effective PPC management strategy propels your company towards achieving remarkable results with PPC.

Your manager will conduct research to identify high-value keywords for targeting, optimize bidding strategies, analyze competitors’ ads, and undertake various other actions to ensure that your ads consistently drive revenue.

If you’re considering PPC management services, it’s natural to want to know about the associated costs before committing.

On average, businesses can allocate anywhere from $100 to $10,000 per month for PPC advertising in 2024. However, it’s important to note that this range does not include expenses associated with hiring an external agency or employing in-house staff to manage your PPC campaigns.

Now, let’s examine two PPC management cost models:

• Managing your PPC campaign in-house.
• Engaging a PPC management company.

In-house PPC

If you opt for managing your campaign in-house, the primary expenses revolve around maintaining staff.

Salaries constitute the most significant in-house expense. If multiple members of your marketing team are tasked with handling PPC alongside their other duties, you need to factor in their salaries and any additional compensation, such as benefits.

Time is another cost consideration.

Running a PPC campaign internally consumes your team members’ time, diverting their focus from other essential tasks. While this isn’t a direct monetary cost, it can impact activities that have a financial implication for your business.

If you prefer not to reallocate team members from their existing responsibilities, you may need to hire additional staff. Bringing on more employees means additional salaries that need to be incorporated into your company’s expenses.

PPC Management Company

When you engage a PPC management company, the costs will vary depending on the package offered by the team. Some companies may have a fixed rate, while others will charge based on the amount you spend on PPC ads.

Should I Hire a PPC Management Company?

After weighing all aspects of PPC campaign management, you may be contemplating whether to enlist the services of a PPC management company. Such a decision can bring significant advantages to your business.

Let’s explore a few reasons why hiring a PPC management agency to oversee your campaign could be beneficial:

You Want to Collaborate with Specialists in PPC.

If you and your team lack familiarity with PPC, navigating a successful campaign can be daunting. By teaming up with a PPC campaign management company, you’re aligning with experts who possess the know-how to craft effective campaigns.

You Need Someone to Monitor Your Campaign for You

With a busy schedule, you lack the time to manage and monitor your PPC campaign. Given that 72% of companies haven’t reviewed their ad campaigns in over a month, engaging a PPC company is invaluable as it can ensure diligent oversight of your campaign.

You Aim to Stay Ahead of Your Competition

With experts managing your PPC campaign, they possess the expertise to optimize it for maximum results. This enables you to compete more effectively with other companies running PPC ads, resulting in increased leads and sales for your business.

You Seek Time Efficiency

Engaging a PPC management company allows you to allocate more time to other projects.

PPC campaign management streamlines your team’s workflow, eliminating the need to dedicate hours to running, managing, and monitoring your campaign. If you’re seeking to collaborate with experts who can enhance your PPC results while saving you time, a PPC company is the ideal choice.

PPC Management FAQs

Find answers to commonly asked questions about PPC management below!

Who should consider hiring a PPC management company?

You may want to contemplate engaging a PPC management company if you:

Are you new to online advertising Lack an in-house digital advertising team Don’t possess the time, resources, or expertise to supervise and enhance your PPC campaigns

What is included in PPC management?

PPC management encompasses a range of strategies and activities, including:

Keyword research Competitor analysis PPC ad bidding A/B testing Continuous campaign monitoring and optimization

Is it Possible to Handle your own PPC Campaigns?

While it is possible to manage your own PPC campaign, it’s crucial to assess whether you have the in-house resources necessary to do so effectively. For instance, you’ll need to allocate sufficient time for monitoring your campaigns and possess the expertise to identify areas for improvement to maximize return on investment (ROI).

PPC management is essential for achieving success with PPC advertising.

With an effective PPC strategy, you can generate leads and revenue for your business. Feeling overwhelmed by PPC advertising management? No need to worry! Partner with a PPC company like Stratedia!

As a Google Premier Partner, we have successfully managed numerous PPC campaigns. With over 5 years of experience, you can rely on our team of experts to assist you in managing your PPC campaign and achieving optimal results to grow your company.

If you’re interested in learning more about PPC management, contact us at 860-415-0340 to speak with a strategist about our PPC management packages!