Opting for pay-per-click advertising (PPC) can significantly boost your online marketing efforts. It can elevate your company’s website above competitors, attracting qualified traffic and fostering conversions into valuable business leads. However, effective PPC campaigns require adept management, a task not suited for just anyone. Campaign managers must possess a specific set of skills and traits to navigate the demands, particularly in high-pressure financial scenarios.
When seeking a competent PPC account manager for your company, it’s imperative to ensure they possess the following attributes:
