Is your business still on the sidelines about investing in TikTok marketing? Well maybe you’ll reconsider. Since the launch of TikTok for Business this has opened the playing field for many businesses. With the addition of new features designed to increase engagement for brands, now is the perfect time to look into this emerging platform and see what it can do for your company.
While more and more brands are jumping on TikTok, the competition is still fairly slim. Getting on the platform now is a great opportunity to be an early adopter of a potentially market-changing tool.
Diverse Content
TikTok is not just a new social network, it’s a new medium for online expression. TikTok is bringing bite-sized media to the forefront, and creators need to learn the ins and outs of this new form.
Facebook and Instagram make it easy to just import content into each platform but that isn’t the case with Tik Tok. This means that you’ll need to double up on your social media efforts, but it also gives you a license to experiment with new ideas that you wouldn’t try on other platforms. Now with the addition of the Reels feature on Instagram you can post the same content to both platforms if you like, or you can have exclusive content to Tik Tok.
Popular TikTok posts generally fall into one of two categories: music and comedy. While serious posts do exist, most people use TikTok to watch short, loopable comedy clips or videos (particularly dance routines) set to catchy songs.
TikTok is an exceedingly informal platform — coming across as too professional or sales-like then it likely won’t sit well with your viewers. So, even though you may maintain a very professional appearance on Instagram, you’ll probably want to tone it down a bit and get silly for TikTok.
TikTok Isn’t Saturated
TikTok is ripe for innovation and new voices. Many major brands have yet to migrate to TikTok despite having a solid presence on Instagram and Facebook. TikTok is still in the realm of the first adopters, at least from a marketing and business perspective. As a newcomer to the platform, you have less competition, and fewer big names are fighting over the same target audiences.
Higher Chance of Going Viral
TikTok democratizes content in a new and unique way. Unlike most social media platforms, which decide what content to serve you largely based on the poster’s popularity, TikTok has confirmed that follower counts do not directly influence what content shows up in your feed.
What does this mean? Essentially, you can have an overnight success after posting just one video.
TikTok Ads
TikTok ads are a relatively new addition to the platform. They mark TikTok’s entry into the ad space as a direct competitor to Snapchat and Instagram. Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of.
There are five types of ads you need to be aware of:
- In-Feed Ads
- Brand Takeovers
- TopViews
- Branded Hashtag Challenges
- Branded Effects
Unfortunately  TikTok ads tend to be out of reach for many small businesses. However, if you have a larger budget they can be a useful addition to your strategy.
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