It is important to understand the difference between all of your traffic sources and how traffic is classified for your business. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. Stratedia brings them all together with their custom developed customer facing platform, DigAssist.
Any traffic where the referrer or source is unknown
Traffic from email marketing that has been properly tagged with an email parameter
Traffic from search engine results that is earned, not paid
Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform
Traffic that occurs when a user finds you through a site other than a major search engine
Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram
If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic
If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430 or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!
Inspired by passion and a commitment to success for our clients, our team drives performance for local businesses and global companies alike. We look at the big picture and incorporate a wide range of strategies to boost our clients’ positions on search engines, legitimize their online profiles and establish their business as industry leaders and innovators. We provide a one-stop shop for your digital overhaul that will increase your online presence and drive more opportunities to your business.
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