Competitions are a common low-cost tactic bars use to expand their social media reach. They work by asking people to interact with your post to be in with a chance of winning a prize. This interaction increases the exposure of your profile on social platforms.
To run a competition, first, you need to decide on a prize. Some options you could use include free drinks at your bar, VIP service, or a free meal. You could also offer something unrelated to your business—just be sure that the prize is something your customers want
Once you have settled on your prize, you need to create a way for people to enter your competition. Common tactics include asking people to follow your social media profile or to comment, share, or like a post. You could even ask them to do all of the above.
Finally, you need to select a winner from the people who entered your competition. Just look at your post to find someone who entered correctly and get in touch with them to give them their prize.
Collaborate with Other Businesses
An effective way to increase your bar’s exposure is to work with businesses that have a similar audience to yours. By collaborating, both you and the company you work with will get your brand in front of the partner’s audience. It’s a bit like working with influencers, except it has mutual benefits.
To start a collaboration, you need to find a non-competing business with a similar customer base to yours. Then you work together to create a product and promote it.
Hashtags increase the exposure of your posts. The key is to research which hashtags your target audience is searching for. Perhaps the simplest way to do this is to look at competing bars and see which ones they are using.
Remember that it’s possible to use up to 30 different hashtags on Instagram. Using them all can increase your exposure, although you may come across as a little spammy.
One way to avoid this is to hide your hashtags by adding them further down your post under the description (or in a different comment) so people only see them if they click on your post.
When creating posts, experiment with different hashtags to see which ones affect the performance and reach of your tweets in positive or negative ways.
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If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430 or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!