Your website serves as your virtual storefront, whether your business operates solely online, offline, or both. Hence, investing in professional web design is a prudent choice.

How much does it cost to build a website for a small business in 2024?

The average cost of building a website for a small business ranges from $1,000 to $48,000. This figure encompasses expenses such as purchasing a domain name, acquiring a website hosting plan, and the design and development of the site. The total cost for creating your business website will vary based on factors such as its size, required features, and complexity.

While you may be aware of the average cost, understanding the breakdown of these expenses is essential. When it comes to small business web design costs, several factors contribute to the overall expenditure. These typically include the following seven factors:

1. Domain Name ($0.99 – $60 Per Year)

A domain name typically costs between $0.99 and $60 per year.

Your domain name acts as your online street address. For instance, Apple’s domain name is apple.com. Ideally, you’ll purchase a domain name that matches your company name, similar to Apple’s approach.

You can browse and buy domain names from providers like GoDaddy, HostGator, and DreamHost. If your desired domain name is unavailable, you may need to consider an alternative. While it’s possible to negotiate with the current owner of a domain name, this option usually comes at a higher price.

2. Website Hosting ($10 – $200 Per Month)

Website hosting costs typically range from $10 to $200 per month.

If your domain name is your online address, website hosting is your online power supply. A website hosting plan is essential to make your site accessible on the Internet. Web hosting companies provide the necessary infrastructure to keep your site running and available to users.

As a small business, you’ll likely encounter lower web hosting costs. Most small websites use shared hosting, which costs around $10 to $20 per month. With shared hosting, your company shares a server with multiple other websites, which keeps costs down.

While shared hosting comes with limited server resources, it is usually sufficient for small sites with lower resource demands. If you notice your site running slowly and need more server resources, you can always upgrade your hosting plan.

3. SSL Certificate ($0 – $1,500 Per Year)

A Secure Sockets Layer (SSL) certificate can cost up to $1,500 per year and is crucial for protecting your website and your visitors’ data. While not mandatory, most businesses consider an SSL certificate essential. It acts as a trust signal, encouraging users to complete forms or make purchases on your site. SSL certificates also safeguard customer data from hackers, enhancing your business’s security and reputation.

In some instances, your company can obtain an SSL certificate for free. Many web hosting companies include an SSL certificate with their hosting plans. However, depending on your specific needs, you might choose to purchase a more advanced SSL certificate.

4. Design ($2,000 – $15,000)

Website design costs for small businesses typically range from $2,000 to $15,000. Most small businesses will not reach the upper end of this range.

Design costs vary widely based on your company’s specific needs. Some businesses prefer a simple, clean design, while others may want a more elaborate and high-end layout that requires additional designer time.

Typically, you’ll need multiple designs or templates for different pages on your website, such as:

  • Homepage
  • Product or service page
  • Contact page

When consulting with web design agencies, inquire about their design costs and ask for examples of both high-end and basic designs. This will help you build a realistic budget tailored to your business’s needs.

5. Number of Pages ($1,000 – $10,000)

The number of pages on your website can cost between $1,000 and $10,000.

Website size varies significantly. For example, an e-commerce store may have over 100 pages, while a service-based company might have fewer than 10. Designing and developing each page takes time, even if they share some layouts.

For instance, an e-commerce site with 50 product pages will use the same design template for each product page. However, your web development agency needs to upload images, videos, and copy them to these pages, and test them, which requires time and increases costs.

Web design agencies usually price pages in tiers, such as 1 to 10 pages or 10 to 20 pages. If your business needs 8 pages, for example, you would fall into the 1- to 10-page category and pay that tier’s rate.

Typical costs based on the number of pages are:

  • 1-75 pages: $1,000 – $3,000
  • 75-150 pages: $3,000 – $6,000
  • 150-250+ pages: $6,000 – $10,000+

These ranges help you estimate costs based on your website’s size and ensure you budget appropriately.

6. Functionality ($5,000 – $10,000)

Web design costs for functionality features range from $5,000 to $10,000. As a smaller business, your functionality costs will likely be on the lower end of this range.

Functionality in web design includes various features, often focusing on Ecommerce capabilities. If your company plans to accept online payments or orders, you’ll need to budget for functionality expenses in your web design costs.

Even service-based businesses, such as landscaping, plumbing, or home maintenance, benefit from offering online payments, as they provide convenience for many customers.

Having a site that accepts online payments can serve as a unique selling point, helping you attract and retain more clients.

7. CMS ($3,000 – $10,000)

On average, a Content Management System (CMS) costs between $3,000 and $10,000.

A CMS, such as WordPress, is an invaluable tool for managing your website content. This type of software allows your business to create, manage, and update website content without needing coding knowledge. For many users, it operates similarly to a word processing program like Microsoft Word.

With a CMS, your company can easily edit and update your website. For instance, if you need to change service or product pricing, you can log into your CMS and make the change without contacting your developer.

The cost of a CMS generally depends on your preferred platform and the level of customization required. If your design and development team spends more time customizing your CMS to fit your needs, the cost will be higher.

Additional Small Business Website Costs to Consider

Now that you know the answer to the question, “How much does a website cost for a small business,” let’s dive into some additional costs you should consider.

Add-Ons and Plugins

Plugins can add a wide range of features to your website, such as contact forms, tables, testimonials, and more. To utilize these features, you should investigate the cost of the plugins you wish to implement. While some plugins are free, others may come at a cost.

Hiring a Web Designer

If your team lacks design expertise or an in-house web designer, you might consider hiring a professional web designer or a web design agency, such as Stratedia. Many web designers and agencies provide quotes for building your website, making it beneficial to compare different quotes and designers to find the best fit for your business. You can request a free quote from Stratedia here!

SEO

To ensure your website ranks well on search engines like Google or Bing, investing in an SEO strategy is essential. SEO encompasses optimizing different aspects of your website, including page loading speed, link building, content creation, and more.

If you prefer not to manage an SEO strategy internally, consider investing in SEO services from a reputable agency, such as Stratedia! Discover more about our SEO services and pricing here!

Why Your Small Business Needs A Website

Did you know that 70% of people will research a company on the web before deciding to buy or visit? A small business website is crucial to attract new customers and grow your business.

Let’s explore more reasons why your small business should invest in a website below.

1. A website expands your chances of being discovered by customers

With the increasing reliance on the internet for finding products and services, it’s essential to have a strong online presence. As mentioned earlier, a significant portion of consumers conduct research online before making purchasing decisions or visiting physical stores.

Having a website for your small business enhances your online visibility, making it easier for potential customers to find you when they search for relevant products or services on the internet.

2. A website facilitates building trust with your audience

Trust is a significant factor in influencing consumer purchasing decisions. When potential customers are uncertain about the suitability of your products or services for their needs, they may turn to competitors.

A website offers an effective solution to this challenge.

You can utilize your website to showcase reviews and testimonials from satisfied customers, highlight any awards or recognitions your business has received, and provide comprehensive information about your company and offerings. This transparency and credibility-building can help instill trust in your audience and encourage them to choose your business over competitors.

3. A website enhances sales and revenue generation

The trend of online shopping continues to rise, making it essential for businesses to have an online presence. By establishing a website for your small business, you expand your reach to potential customers, providing them with convenient access to your products and services.

For instance, as an electrician, incorporating an online contact form on your website enables individuals to swiftly reach out to inquire about your services.

Similarly, if you operate an e-commerce store selling items such as clothing or beauty products, creating dedicated product pages on your website allows customers to explore detailed product descriptions, read reviews, and securely make purchases online. This streamlined process enhances customer satisfaction and boosts sales and revenue for your business.

Instantly calculate the design costs for your small business website!

Determining the costs of designing a website for your small business involves various factors, including your design preferences and required features. That’s where web design calculators come in handy.

Our free website design calculator provides you with an estimate tailored to your specific needs. Give it a try and see how easy it is to calculate your web design expenses.

Have more questions about the costs of professional web design for small businesses? Reach out to our SMB web design agency at 860-415-0340 or contact us online to discover how SMB web design services can help bring your vision to life!

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