Back in November 2020, Instagram made a pretty significant update to its search functionality. Instead of only being able to search profiles, hashtags, and locations, you can now search general keywords and it will show all posts that include those exit words.
This means two things: the first is that the Instagram algorithm has changed. The second is that Instagram SEO needs to be a part of your marketing strategy.
We’re all familiar SEO for Google, but we must remember that social media platforms have widely used search functions, too! And with this expanded search function on Instagram, optimizing your profile and posts for Insta search is a great way to to grow your reach get a leg up on your competition.
What is Instagram SEO?
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If you have questions or concerns about your online presence give Stratedia a call at 860.415.0430 or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help you, GET TO THE TOP!