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Best Social Media Examples in Auto Manufacturing

Take inspiration from leading auto brands like VW, BMW, Mercedes, Jeep, and Subaru to elevate your social media strategy. Stratedia is here to help strengthen your online presence.

Maintaining high-quality social media profiles is crucial for any business’s success. With nearly 5 billion people actively using social media today, sharing content that resonates with your target audience can expand your brand’s reach, convert leads, and boost sales.

In the auto manufacturing industry, it’s essential to convince consumers that your vehicles and parts stand out and meet their needs and desires. When planning your social media strategy, it’s beneficial to examine some successful examples.

Here are five popular auto manufacturers and how they excel on social media. If you’d like to discuss your strategy with an expert, call us at 860-415-0340!

Volkswagen

Founded in 1937, the German automaker Volkswagen has long been known for its viral advertising campaigns, which have gained even more traction through social media.

As of 2022, Volkswagen boasts nearly 10 million followers on Instagram, close to 700,000 followers on Twitter, and 33.8 million likes on Facebook. The company also has millions of additional followers across its regional accounts, such as Volkswagen India and Mexico.

Volkswagen’s brand voice emphasizes sustainability, community, and timelessness, which is clearly reflected in their social media content. Here’s a glimpse of what you can find on Volkswagen’s social media pages:

  • User-generated content (UGC) featuring customers with their Volkswagens
  • Short video ads for various car models, typically 15 to 30 seconds long
  • Collaborations with car dealerships
  • Partnerships with celebrities and social media influencers

One notable recent campaign is Volkswagen’s “Unwritten Rules” series, which highlights the unspoken rules of the road through comedian Chris Distefano. These short, engaging videos effectively communicate the importance of safe driving in a relatable way.

Depending on your brand’s voice, you can use video content across your social media channels to convey specific messages to your audience.

BMW

BMW is globally recognized for its innovative and luxurious vehicles, from sedans and SUVs to electric two-seaters. The German automaker maintains dozens of social media accounts across various platforms, all of which reinforce BMW’s brand voice of confidence and luxury. As of 2022, BMW has garnered 20.5 million likes on Facebook, 2.4 million followers on Twitter, and 33.9 million followers on Instagram.

A standout feature of BMW’s social media strategy is its strong focus on visual content. Even on text-heavy platforms like Twitter and Facebook, nearly every post is accompanied by a striking image of a BMW. These photos primarily come from official BMW photoshoots, but user-generated content (UGC) also plays a significant role.

Through UGC, BMW showcases images from its most dedicated customers, providing the company with valuable content while simultaneously acknowledging and appreciating its loyal fan base with a shoutout.

Mercedes-Benz

Mercedes-Benz, another iconic German luxury car manufacturer, is one of the most active auto brands on social media. The company boasts nearly 4 million followers on Twitter, 22.7 million likes on Facebook, and over 36 million followers on Instagram. Sustainability is a core element of the brand’s voice, prominently featured across its posts.

Similar to BMW, Mercedes-Benz emphasizes visual content, with a significant portion being user-generated content (UGC). Additionally, the brand frequently collaborates with influencers, including professional athletes.

In October 2022, Mercedes-Benz partnered with professional BMX athlete Nigel Sylvester to promote the Mercedes AMG in a series of videos. Another 2022 collaboration for the AMG involved working with Palace Skateboards to create an exclusive merchandise line.

Leveraging influencers to promote your social media content can be a highly effective way to make your brand stand out.

Jeep

Jeep, an American automaker celebrated for embodying adventure and exploration, is instantly recognizable for its iconic Wrangler model. With 6.2 million likes on Facebook, over a million Twitter followers, and 7.4 million followers on Instagram, Jeep has built a strong social media presence.

Jeep’s brand voice is more laid-back and direct, resonating with the adventurous spirit of its audience. Across its social media channels, Jeep frequently shares images of its vehicles powering through rugged terrains, emphasizing the toughness and reliability that define the brand.

In addition to these striking visuals, Jeep engages its audience with interactive content that encourages participation. For instance, one popular post asks followers to select adjectives based on their birth month and day to generate a unique name for their Jeep.

Using interactive content like this not only gives your followers a reason to engage with your posts but also helps increase overall engagement and enhance your page’s popularity.

It’s essential to maintain 5-7 incoming lead sources in your marketing efforts, encompassing both online and offline channels. Each of these avenues presents opportunities that have the potential to generate leads for your business.

To increase the likelihood of people discovering your company, it’s crucial to be present in as many of these channels as possible. It’s akin to a roulette wheel, where broad coverage enhances the chances of engagement.

Subaru

Subaru, with nearly 500,000 followers on Twitter, 2 million likes on Facebook, and close to 800,000 followers on Instagram, is renowned for its outdoorsy brand messaging that resonates with millions of adventure enthusiasts worldwide. Known for tackling rugged mountains and vast plains, Subaru also stands out for its inclusive marketing, especially towards the LGBTQ+ community.

In the 1990s, Subaru was among the first to release ads specifically targeting LGBTQ+ consumers, promoting various models. Since then, the company has consistently highlighted its diverse and inclusive values through numerous campaigns. Subaru ensures these messages are widespread by sharing them across all its social media platforms.

By making your auto manufacturing brand appealing to all demographics, you can set a strong foundation for success.

Achieve Impressive Social Media Results with Stratedia

With  years of experience in crafting successful marketing campaigns, Stratedia is ready to help you make an impact on social media. Whether you’re just starting out or looking to broaden your current reach, we have the expertise and resources to help you reach your goals.

Request a proposal or explore our services today!


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