Paid advertising is a valuable strategy for generating leads. Pay-per-click (PPC) advertising is particularly cost-effective, allowing you to pay only when someone clicks on your ad.
In a PPC campaign, your website will appear prominently at the top of search engine results pages, similar to a standard Google listing. Additionally, PPC ads can be displayed as banners on third-party websites. Instead of paying a flat fee, you’ll set a maximum amount you’re willing to pay per click.
PPC ads are highly effective because they target specific keywords that users are searching for. This targeted approach ensures your website appears above others, attracting visitors who are more likely to convert compared to organic traffic.
To maximize the effectiveness of your PPC campaign, identify the financial questions your target audience asks at each stage of the buyer’s journey. For example, advertise your informative blog on types of loans to those in the early stages of research. For those ready to choose a specific type of credit union, target advertisements for your relevant landing pages.