Social media is an accessible and powerful tool for promoting and advertising your bakery. Here’s how you can make the most of four major social media platforms for your business:
1. Facebook remains one of the top social media platforms for businesses. If your bakery doesn’t yet have a Facebook page, it’s time to create one.
Start by setting up a business page with your bakery’s name and selecting the “bakery” category—add additional categories if relevant to your business.
Write a brief, clear description of your bakery, highlighting what makes it unique. For example, you could mention that you specialize in personalized cupcakes and cookies in a variety of unique flavors.
Choose a profile picture that features your bakery’s name and logo. While your cover photo can be more flexible, it should still represent your business. For instance, a high-quality image of your cupcakes and cookies would work well.
Finally, ensure your business hours, contact information, address, and location are displayed, so visitors have all the details they need.
2. Instagram Instagram is another popular platform where users engage with businesses. Make sure to create a professional account instead of a personal one.
A professional account offers benefits like:
- The ability to add more contact information to your profile.
- Enhanced insights into your followers’ engagement and demographics.
- Options to create promotions and interact with followers.
Set your account as a business type, not a creator, and choose a category that best represents your bakery.
3. Twitter Twitter is ideal for quick, concise interactions. Setting up a Twitter account is simple, whether through the app or website.
Twitter can be used in various ways, but polls are particularly effective for engaging your audience. For example, ask a question like, “What’s your favorite cookie flavor?” and offer a few options. The results provide valuable insights into customer preferences and popular content.
Twitter’s direct messaging feature also makes it an excellent platform for customer service, allowing you to address inquiries promptly.
4. TikTok TikTok has gained immense popularity, especially among younger audiences. Utilize this video-sharing platform to give followers a behind-the-scenes look at your bakery.
For example, many users enjoy watching the process of baking. If you’re decorating cookies with intricate icing designs, film a video showcasing your technique. This type of content can attract followers who are excited to see more and eager to try your products.