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Generating Leads for Breweries

Increase your brewery’s lead generation with strategies like branding, social media outreach, event marketing, word-of-mouth, content creation, SEO, email campaigns, and subscription services, all with the expertise of Stratedia.

If you own or manage a brewery, you’re well aware that your industry has unique characteristics that set it apart from most other businesses. For instance, while many companies have separate manufacturing and retail locations, breweries often combine production and sales under one roof.

Although breweries primarily focus on selling beer, anyone familiar with the craft knows that the variety within this category is vast. Since many breweries create and sell their unique brews, offering custom flavors and products, there are plenty of opportunities to generate leads through distinctive branding.

Breweries typically cater to a specific but diverse target market, including beer enthusiasts, casual drinkers, young adults, and couples. While many establishments serving alcohol focus exclusively on the 21-and-over crowd, numerous breweries have expanded their appeal to families by offering food, non-alcoholic beverages, and entertainment options.

This broad target audience allows breweries to implement a range of strategies to generate leads and increase revenue. Additionally, your brewery might have established relationships with local businesses, such as bars and grocery stores, which you can leverage to enhance your visibility and reach.

8 Lead Generation Strategies for Breweries

As a brewery owner or operator, there are numerous strategies you can adopt to generate leads and ensure your brewery’s success.

1. Capitalize on Unique Branding Opportunities

If your brewery is a small to midsize business (SMB), building strong ties with your local community can be a powerful way to generate leads. Here are some ways to weave community connections into your branding:

  • Name your beers after local landmarks or notable figures.
  • Incorporate the colors and logos of local sports teams into your decor.
  • Collaborate with other local businesses, such as food trucks or restaurants.
  • Donate items to charity events and fundraisers.
  • Offer internships to local students.

By embedding your brand within the community, you can generate organic leads and build a positive reputation. Local TV, radio, and print media may even take notice, providing free publicity for your brewery.

2. Strengthen Your Social Media Presence

Social media is a powerful tool for generating organic, paid, and earned advertising. By regularly posting on platforms like Facebook, Twitter, Instagram, and TikTok, you can engage with your audience, promote your products, and highlight special offers and events.

Consider investing in paid social media campaigns to ensure your target audience sees your content. Sponsored posts can help you generate more leads, and analytics can track your progress and optimize your strategies.

3. Host Exciting Events and Promotions

Draw people to your brewery by hosting engaging events and offering attractive promotions. Trivia nights are a great way to create a fun atmosphere and attract groups of friends looking for a good time.

Additionally, offering promotions like happy hour specials can entice customers who love a good deal, increasing foot traffic to your brewery.

4. Leverage Word-of-Mouth Advertising

Your customers can be your best advocates. Word-of-mouth recommendations are highly trusted, making them a valuable lead-generation tool.

To encourage word-of-mouth, focus on creating a welcoming atmosphere where your staff can build rapport with customers. Positive reviews are also a form of word-of-mouth advertising—encourage satisfied customers to leave reviews and actively engage with their feedback.

5. Craft Compelling Content

Quality content can set your brewery apart and attract leads. If your social media posts and advertisements all sound the same, you may struggle to capture attention.

Your audience craves unique experiences, and you can demonstrate this through creative content. For instance, to attract younger demographics, consider mimicking viral content trends. As an authority on beer, you could also create valuable content such as tasting guides, home-brewing tutorials, or other beer-related resources.

6. Implement Search Engine Optimization (SEO)

SEO is a crucial strategy for driving traffic to your website and generating leads. By optimizing your web content for relevant keywords, you can improve your search engine rankings and attract more visitors.

For a brewery, this means using specific beer- and event-related keywords. For example, to promote your trivia nights, you might target keywords like “trivia night + location” to capture “near me” searches. Similarly, incorporating seasonal events like Oktoberfest into your keywords can help attract more traffic.

7. Utilize Personalized Email Marketing

Email marketing remains an effective tool for generating leads. Despite the focus on social media, email is still widely used and trusted by consumers.

Email marketing allows you to personalize your messages and engage in retargeting campaigns. For example, if someone leaves items in their online shopping cart, you can send an email reminder to encourage them to complete their purchase. With analytics, you can tailor your emails to the interests of your audience, making your communication more relevant and engaging.

8. Offer a Subscription or Membership Program

Just as airlines benefit from frequent flyer programs, your brewery can generate leads through a subscription or membership program. Consider launching a beer-of-the-month club where members get exclusive tastings of new brews or offer a subscription service for regular orders of their favorite beers in growlers.

A membership program offers your customers a unique experience and helps you build a loyal customer base, driving long-term growth for your brewery.

Stratedia Can Help You Drive More Leads

If you’re aiming to increase brand awareness and generate more leads for your brewery, trust the marketing experts at Stratedia. We offer a wide range of marketing tools and strategies designed to boost your leads and revenue.

Get in touch with us to learn more about our services, or call us at 860-415-0340 today!


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