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8 Tips to Maximize Your Brewery’s Social Media Presence
1. Leverage Multiple Social Media Platforms
2. Engage with Your Audience
3. Run Social Media Contests
4. Utilize Hashtags and Mentions
5. Create Engaging Infographics
6. Develop Compelling Videos
7. Leverage User-Generated Content
8. Utilize Sponsored Posts
Get Expert Help with Your Brewery’s Social Media Campaigns from Stratedia

8 Tips to Maximize Your Brewery’s Social Media Presence

Enhance your brewery’s social media presence with these strategies: expand your reach across multiple platforms, engage with followers, run contests, leverage hashtags, create infographics, share video content, encourage user-generated posts, and invest in sponsored promotions.

Whether your brewery has been crafting quality beer since the 1800s or just started in 2024, you understand the art of brewing. However, to sell your beer, you need to master something even more challenging—a successful social media marketing campaign.

With 74% of consumers using social media to guide their purchasing decisions, it’s a strategy you can’t afford to overlook. But how can you make it work effectively for your brewery?

Ready to get started? Call us at 860-415-0340 or contact us online today!

1. Leverage Multiple Social Media Platforms

While one of your beers might be enough to satisfy a customer, the same doesn’t apply to social media. To effectively market your brewery, it’s essential to have a presence on more than one platform.

Each major platform caters to a unique audience, and by not utilizing them, you miss out on reaching those specific groups. While you don’t need to be on every social media platform, it’s important to identify where your target audience is most active and choose a few key platforms to focus on. Consider using:

Facebook
Twitter
Instagram
YouTube
Snapchat
Pinterest

2. Engage with Your Audience

There are two main ways to use social media. The first is like a stage—you, as the brewery, speak into the microphone while your followers in the audience respond with likes and comments.

The second, and more effective approach, is to treat social media like a dinner party. As the host, you need to be professional but also engage in conversation with your guests. The goal of social media is to be interactive, so make sure to respond to questions, comments, and posts about your brand.

3. Run Social Media Contests

To continually attract attention to your brewery on social media, consider hosting contests. Everyone loves the chance to win a prize, whether it’s a gift basket, exclusive merchandise, or a tour of your brewery. Contests can help you engage with users who might not otherwise interact with your brand.

4. Utilize Hashtags and Mentions

Incorporating hashtags and mentions into your posts is another effective way to increase visibility. If a hashtag like #beertography is trending, jump in and use it to draw attention to your posts.

Mentions are also valuable for interacting with followers when responding to their comments and questions. Additionally, keep an eye out for when others mention your brewery, and be sure to engage with them.

5. Create Engaging Infographics

Next on our list of social media strategies for breweries is the use of infographics. While content marketing is essential, social media users often shy away from large blocks of text. Infographics provide a visually appealing and concise way to present information. Whether you’re explaining the brewing process or sharing interesting beer-related facts and statistics, a well-designed, colorful infographic can effectively communicate your message in a way that’s easy for followers to digest and enjoy.

6. Develop Compelling Videos

While infographics are effective, videos take engagement to the next level. Moving graphics paired with music or narration can capture users’ attention as they scroll through their feeds. Videos are a powerful tool for showcasing your brewery—whether you’re offering a tour of your facility, highlighting your brewing process, or introducing your team. The more engaging and dynamic your video content, the more likely users are to stop, watch, and continue exploring your social media pages.

7. Leverage User-Generated Content

Managing social media for your brewery can be demanding, and coming up with fresh content ideas can be challenging. That’s where user-generated content comes in. Content created by your customers is authentic and often more relatable to other users. Encourage your followers to share photos of themselves enjoying your beer or to use a branded hashtag. You can then feature their posts on your page, showcasing their experiences and fostering a sense of community around your brand.

8. Utilize Sponsored Posts

If your organic content isn’t getting the engagement you hoped for, consider using sponsored posts to increase visibility. Sponsored posts look like regular content, but you pay to ensure they appear at the top of your audience’s feeds. Sometimes, a lack of engagement is simply due to your content not being seen, and sponsored posts can help solve that problem. For an extra boost, explore additional advertising options, such as those offered through Facebook Ad Manager, to further enhance your social media presence.

Get Expert Help with Your Brewery’s Social Media Campaigns from Stratedia

Not sure how to maximize the potential of your social media marketing? No problem—Stratedia is here to assist! With years of experience, we have the expertise and dedication to elevate your brewery’s social media presence.

We can handle every aspect of your campaign, from post-scheduling to creating custom graphics that align with your brand. When you choose our social media services, you’ll be paired with a dedicated account representative who will work closely with you every step of the way.

Ready to get started? Call us at 860-415-0340 or contact us online today!