As a dentist, most of your patients come from the surrounding area, so targeting your local community is essential when creating Facebook ads for your practice.
Facebook allows you to refine your audience based on location, such as city, region, or even a specific radius around your office. By using geofencing, you can target people who enter a designated area near your practice, ensuring your ads reach the most relevant audience.
To get started, determine the optimal range for targeting potential patients in your area. Once you’ve defined your local audience, craft ads that address their interests and concerns. Using personable and relatable content can help ease common worries about dental visits and encourage engagement.
A great way to personalize your ads is by featuring photos of your staff. For example, St. Lucie’s Center for Cosmetic Dentistry created a personalized ad by turning a team photo into a festive Christmas card, adding a warm, approachable touch.
By focusing on local targeting and relatable content, your Facebook ads will resonate with your community and attract more patients to your dental practice.