Reach More Patients with Social Media: Stratedia’s Guide for Hospitals and Healthcare Facilities

Social media has revolutionized the way people communicate and seek information. Did you know that 74% of people use social media when making purchasing decisions? This shift has a profound impact on healthcare.

People rely heavily on recommendations and referrals when choosing a hospital or healthcare facility. As Stratedia emphasizes, today’s patients are more likely to post on Facebook and ask, “Can anyone recommend a good hospital near me?” than make traditional calls to friends and family.

This reliance on personal recommendations, amplified by social media, creates a unique opportunity for hospitals to connect with prospective patients. While social platforms don’t provide the same depth of information as your website, they are powerful tools for building trust and driving traffic. 90% of marketers report increased exposure for their businesses through social media, and 75% say it drives more traffic to their websites.

Considering the average American spends 2.7 hours daily on social media, your hospital can’t afford to miss this opportunity. To make the most of it, your posts must deliver concise, valuable information that is easy for followers to understand.

If you’re ready to enhance your social media presence, Stratedia is here to help! Keep reading to discover how social media marketing can grow your hospital or healthcare facility.

In a competitive healthcare landscape, setting your facility apart is essential. Social media marketing offers several ways to make your hospital the preferred choice for potential patients.

The time people spend on social media exceeds the time they spend eating, drinking, socializing, or grooming—amounting to over five years of their lifetime. This consistent use creates an unparalleled opportunity to drive traffic to your website.

By linking to specific pages on your site through social media posts, you can direct potential patients to key services or resources. Each post puts your content in front of new audiences, increasing your chances of turning visitors into patients.

With Americans checking their social media accounts an average of 17 times daily, it’s clear that having an active presence on these platforms is crucial for visibility and engagement.

Social media draws attention to your healthcare facility and showcases your expertise. By sharing informative and relevant content, you position your hospital as a trusted source for healthcare.

For instance, a hospital might use platforms like Facebook to post tips on disease prevention, updates on new treatments, or information about wellness programs. Each share or retweet amplifies your brand, acting as a digital recommendation to a wider audience.

When someone in your network needs a healthcare provider, they’ll be more likely to remember your facility and choose it for their care needs.

Social media marketing fosters connections that feel less like advertising and more like genuine conversations. Platforms like Facebook and Instagram allow hospitals to interact with patients in a personal, approachable way.

The more you engage with followers, the more trust you build. Trust is a critical factor in healthcare, as patients are more likely to choose a provider they feel understands their needs.

By sharing behind-the-scenes glimpses of hospital staff, patient testimonials, or wellness advice, you can develop a loyal following. Over time, these relationships encourage patients to turn to your facility for all their healthcare needs.

Additionally, engaging with patients helps you learn what information they value, enabling you to refine your content strategy for maximum impact.

While there isn’t a direct link between social media activity and search engine rankings, social platforms play an indirect role in boosting your online visibility.

When your content resonates with a broad audience, it’s more likely to be shared and linked to by other sites. Backlinks are one of the most important factors in search engine rankings, and social media is a natural way to encourage them.

If your hospital or healthcare facility is ready to increase visibility and connect with more patients, Stratedia is here to help.

Our team has extensive experience creating and managing social media campaigns tailored to healthcare providers. We’ll help you craft a strategy that strengthens your online presence, engages your audience, and drives patient growth.

Contact Stratedia today to speak with a strategist about how social media marketing can transform your healthcare facility. Together, we’ll create a campaign that helps your hospital thrive in the digital age!