Search engine optimization (SEO) is the process of refining your website to rank higher in search engine results for the keywords and phrases relevant to your products and services. By implementing a strong SEO strategy, your website can rank above competitors and draw more potential clients.
Google considers numerous factors when ranking sites, and SEO involves optimizing for many of these, including link building, on-page optimization, and content creation.
Identifying and focusing on keywords relevant to your business ensures you reach more potential clients right when they are actively searching for solutions.
For instance, if your company provides medical equipment designed for home use, incorporating keywords such as “home medical devices” into your strategy could prove effective. The goal is to understand what your audience is searching for and optimize your site for those terms.