5 Tips for PPC for Mental and Behavioral Health

Learn how to effectively leverage pay-per-click (PPC) advertising to promote mental and behavioral health centers with actionable tips from Stratedia, your trusted healthcare marketing partner.

PPC advertising is an excellent tool to position your mental and behavioral health services at the top of relevant search results, driving targeted traffic to your website. But how do you get started?

This guide offers five essential tips for running successful PPC campaigns, including:

1. Identifying and using long-tail keywords
2. Enhancing ads with extensions
3. Creating custom landing pages for each campaign
4. Expanding beyond Google Ads
5. Tracking and optimizing PPC performance

Need expert help with your PPC strategy? Stratedia specializes in launching impactful advertising campaigns for healthcare providers. Let us help you connect with the people who need your services the most!

1. Identify Long-Tail Keywords

A successful PPC campaign begins with targeting the right keywords. Focus on long-tail keywords — phrases containing three or more words, such as “affordable mental health services near me” or “behavioral therapy for teens.”

Why focus on long-tail keywords?

  • Higher relevance: These keywords attract more qualified traffic since they align closely with what potential clients are searching for.
  • Lower cost: Long-tail keywords often face less competition, reducing your cost-per-click (CPC) and maximizing your budget.

Start by conducting in-depth keyword research using tools like Semrush. Select terms that reflect your audience’s specific needs and optimize your campaigns for these phrases to drive better results.

2. Use Ad Extensions for More Clicks

Ad extensions can significantly improve your PPC performance by providing additional information that encourages users to click on your ad.

Common ad extensions include:

  • Sitelink Extensions: Direct users to specific pages, like “Find a Counselor” or “Book an Appointment.”
  • Call Extensions: Add a clickable phone number to make it easier for users to contact you.
  • Location Extensions: Highlight your practice’s address to attract local clients.
  • Callout Extensions: Showcase unique aspects of your services, such as “Affordable Pricing” or “Experienced Therapists.”

By using ad extensions, you increase the likelihood of engagement, making it easier for people to find the exact information they need about your practice.

3. Create a Custom Landing Page for Each PPC Ad

One of the most common mistakes in PPC campaigns is directing users to a generic homepage. Instead, each ad should lead to a custom landing page tailored to the ad’s specific keyword and message.

Why custom landing pages matter:

  • Better user experience: Visitors find relevant information immediately, increasing engagement.
  • Higher conversion rates: Focused pages guide users toward taking action, such as scheduling an appointment or filling out a contact form.

For example, if your ad targets “affordable therapy options,” your landing page should provide detailed information about pricing, services included, and steps to get started. A well-crafted landing page keeps potential clients engaged and increases the likelihood they’ll become patients.

4. Expand Beyond Google Ads

While Google Ads is a popular platform for PPC, don’t limit yourself to just one search engine. Bing Ads offers another valuable opportunity to reach potential clients who use Microsoft’s search platform.

Benefits of using multiple platforms:

  • Increased reach: Expand your visibility to users who may not search on Google.
  • Lower competition: Bing Ads often have less competitive bidding, making it more cost-effective.

Use the same strategies — such as targeting long-tail keywords, utilizing ad extensions, and creating custom landing pages — to ensure success on all platforms.

5. Track and Optimize Your PPC Campaigns

Launching your PPC campaign is just the beginning. To achieve maximum success, you must continuously track and adjust your ads based on their performance.

Key metrics to monitor:

  • Impressions: How many people saw your ad.
  • Clicks: The number of times users clicked on your ad.
  • Click-Through Rate (CTR): The percentage of users who clicked on your ad after seeing it.
  • Conversions: Actions taken by users, like booking an appointment or signing up for a newsletter.

Using tools like Google Ads, you can analyze campaign data and make informed adjustments to improve results. If certain keywords or ad formats aren’t performing as expected, refine your strategy to better align with user behavior.

Stratedia Knows PPC for Mental and Behavioral Health

PPC advertising is one of the most effective ways to connect with individuals and families seeking mental and behavioral health services. If you’re ready to take your practice to the next level, Stratedia is here to help.

Our team of experienced digital marketing specialists has the expertise to craft PPC campaigns that deliver real results. With a proven track record of driving leads and conversions, Stratedia can create a customized strategy that meets your practice’s unique needs.

Call us today at 860-415-0340 or visit Stratedia.com to schedule a consultation and start growing your practice with PPC advertising!


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