Now that you’re familiar with the advantages of PPC, let’s explore five actionable PPC tips that your OB/GYN practice can implement right away to maximize results.
1. Utilize Ad Extensions to Enhance Your Ads
Google Ads offers various ad extensions that allow you to enrich your ads with additional details about your OB/GYN practice.
For instance, you can add a location extension to showcase your practice’s address, making it easier for prospective patients to find you. Another effective option is the review extension, which highlights positive third-party reviews, adding social proof to build trust and encourage new patients to choose your practice.
Leveraging ad extensions is a powerful way to boost your ad performance, improve click-through rates, and provide more valuable information to potential patients.
2. Optimize Your Landing Pages for Better Conversions
It’s crucial to optimize your landing pages for maximum impact.
Ensure that the content on your landing pages aligns with the ad copy, so visitors know exactly what to expect when they click through. Additionally, your landing pages should target the same keywords as your PPC ads to improve relevance.
The quality of your landing pages directly affects your ad quality score. The more optimized your landing pages are, the better your PPC campaign will perform, leading to higher conversion rates and better results for your OB/GYN practice.
3. Optimize for Mobile Ads
With over 60% of searches now occurring on mobile devices, it’s essential to tailor your PPC ads for mobile users.
Start by enabling click-to-call functionality on your ads, allowing mobile searchers to directly call your OB/GYN practice with a simple tap. Additionally, ensure that your landing pages are mobile-friendly by making them responsive and fast-loading.
By focusing on mobile ads, you can capture more leads and engage with potential patients who are searching for OB/GYN services on their smartphones.
4. Leverage Remarketing
Remarketing is a powerful PPC strategy that enables you to re-engage individuals who have already shown interest in your OB/GYN practice.
For example, if someone visits your website but doesn’t schedule an appointment, remarketing allows you to display ads to them as they continue browsing the web. This serves as a reminder of your practice and encourages them to take the next step, such as contacting you for an appointment.
Even if a visitor doesn’t convert immediately, remarketing keeps your practice top-of-mind, increasing the likelihood they’ll reach out later or recommend your services to others in need of OB/GYN care.
5. Continuously Evaluate and Optimize
It’s essential to regularly track and assess the performance of your PPC campaigns.
Utilize tools like Google Ads conversion tracking to monitor key actions, such as appointment bookings, phone calls, or newsletter signups, resulting from your ads. Additionally, Google Analytics allows you to track the number of leads and conversions generated by each campaign.
By consistently evaluating campaign performance, you can make data-driven adjustments to improve your strategy, helping you attract more patients, increase conversions, and drive greater revenue for your OB/GYN practice.