Occupational Therapy

Digital Marketing for Occupational Therapists

Patients and families are searching online for trusted occupational therapy providers every day. If your practice doesn’t have a strong digital presence, you risk losing those opportunities to competitors.

At Stratedia, we design tailored digital marketing strategies specifically for occupational therapists. From SEO and PPC to content and social media, we help you increase visibility, attract more patients, and build trust with your community.

Get A Free Quote

Call us on 860-415-0340 or fill in the form below to request a FREE quote.

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Did You Know?

75% of users never scroll past page one of Google results. Email marketing delivers an average ROI of $44 for every $1 spent. PPC ads capture 65% of high-intent searches, making them highly effective for healthcare practices. Video marketing improves conversions by up to 80% on landing pages. Google Business Profile optimization helps you appear in local “near me” searches and maps. With the right strategy, your practice can build authority, reach more patients, and grow sustainably.

What’s Included With Our OT Marketing Services

We provide a comprehensive suite of services designed for occupational therapy practices:

SEO Optimization

Rank for searches like “occupational therapist in [city]” or “pediatric OT near me.”

PPC Advertising

Attract high-intent patients searching for therapy services.

Website Design

Create a professional, mobile-friendly site that builds confidence.

Content Marketing

Share blogs, case studies, and wellness guides that educate patients.

Social Media Marketing

Engage with clients and families on platforms like Facebook, Instagram, and LinkedIn.

Email Marketing

Nurture relationships with newsletters, health tips, and appointment reminders.

Video Marketing

Showcase therapy techniques, success stories, and behind-the-scenes content.

Local SEO & Google Business Profile

Ensure you’re visible in local searches and maps results.

Analytics & Reporting

Track growth and ROI with transparent data.

How Can You Optimize Your OT Website?

Your website is often the first impression potential clients and families have of your practice. To make it effective:

Highlight services clearly

List specialties such as pediatric OT, hand therapy, or rehabilitation.

Simplify navigation

Make it easy to find services, insurance info, and booking options.

Offer online scheduling

Convenience drives patient conversions.

Build trust

Include therapist bios, certifications, and patient testimonials.

Optimize for mobile

Most patients and families will search on smartphones.

Educate visitors

Provide resources like FAQs, therapy guides, and preparation tips.

A professional, user-friendly site builds credibility and increases appointments.

You are in Great Hands!

5.0

Customer Rating

96%

Retention Rate

483%

3 Year Growth

200+

Projects Completed

Additional Marketing Strategies for Occupational Therapists

Beyond SEO and web design, a complete strategy should also include:

Content Marketing

Publish blogs and evergreen resources on therapy techniques and success stories.

Social Media Engagement

Post therapy tips, live Q&A sessions, and community involvement.

PPC Campaigns

Target searches like “OT for kids near me” or “rehabilitation therapy [city].”

Email Campaigns

Keep patients engaged with helpful newsletters and reminders.

Community Engagement

Highlight workshops, events, or local partnerships to build visibility.

These strategies combine to create a stronger digital presence and long-term patient trust.

Bonus Benefit

Better ROI than Traditional Marketing

Local SEO outperforms flyers, newspaper ads, and cold calling by targeting only people who are actively looking for trusted occupational therapy providers.

Why Choose Stratedia for OT Marketing?

We’re not just a marketing agency—we’re your growth partner.

Here’s why occupational therapy practices trust Stratedia:

Tailored Strategies

Built for your services and local audience.

Proven Results

We’ve helped healthcare providers grow leads and patient bases.

Industry Expertise

We understand patient decision-making and healthcare marketing.

Transparent Pricing

No hidden fees—just clear, customized packages

Dedicated Support

Ongoing updates, reports, and strategy sessions.

Occupational Therapy Marketing FAQs

Got more questions? Why not explore our range of commonly asked questions. If you’re still wanting more answers, feel free to reach out to us online or give us a call at 860-415-0340!

How long does SEO take for OT practices?

Most practices see results within 3–6 months, depending on competition and location.

Yes—PPC provides immediate visibility and targets patients actively searching for therapy services.

Absolutely. We produce blogs, guides, and videos that educate and build trust.

Not always—but if your site isn’t mobile-friendly or conversion-focused, updates are highly recommended.

Pricing depends on your goals. Stratedia offers clear, customized packages for healthcare practices.

Additional Reading

Recent Projects