Unlock Growth with Stratedia: PPC Strategies for Occupational Therapists

Imagine Lena searching for an occupational therapy practice for her mother. She clicks on a pay-per-click (PPC) ad — but it’s not yours. Without a PPC strategy in place, your practice misses opportunities to connect with qualified leads actively searching for your services.

At Stratedia, we specialize in launching effective PPC campaigns that help occupational therapy practices like yours thrive online. Ready to get started? Here are the top five strategies for building a winning PPC plan:

1. Identify Relevant Keywords to Target the Right Audience

Start by finding the right keywords to ensure your ads appear in front of qualified leads. People search for services using specific terms, and your ads need to match their queries to drive results.

Steps to Find the Best Keywords:

  • Use keyword research tools like SemRush to discover relevant terms.
  • Focus on long-tail keywords such as “occupational therapy clinic near me” to target specific audiences.
  • Benefits of long-tail keywords:
    • Lower Costs: These keywords often have less competition, reducing your cost per click (CPC).
    • Higher Relevance: They attract more qualified leads by matching user intent.

By selecting the right keywords, your ads will rank in the right search results and reach the right people

2. Optimize Your Bid Amount to Maximize ROI

PPC ads operate on a bidding system, so you need to continuously optimize your bids to ensure the best return on investment (ROI).

How to Optimize Your Bids:

  • Research CPCs: Start with the average CPC for your chosen keywords.
  • Adjust Bids: Test and refine your bid amounts to balance cost and ad placement.
  • Monitor Performance: Keep an eye on how your ads perform. Are you paying too much for clicks that don’t convert?

At Stratedia, we help clients fine-tune their PPC campaigns to maximize results while minimizing costs.

3. Enhance Ads with Ad Extensions

Ad extensions are a powerful way to provide additional information and attract more clicks. These extensions allow you to share details like contact info or specific service links.

Popular Ad Extensions to Use:

  • Sitelink Extensions: Direct users to specific pages, such as “Hand Therapy” or “Neurodevelopmental Treatment.”
  • Call Extensions: Make it easy for prospects to call your office directly from the ad.
  • Location Extensions: Show your practice’s address to attract local clients.

Including ad extensions improves the visibility and value of your PPC ads, helping you stand out in search results.

4. Create Custom Landing Pages for Each Ad

Your PPC ad is only as effective as the landing page it leads to. When someone clicks your ad, they should land on a page tailored to their search query.

What to Include on Your Landing Pages:

  • A Clear and Relevant Heading: Match the ad’s message to reassure users they’re in the right place.
  • Visuals: Add engaging images or videos related to the service.
  • Call-to-Action (CTA) Buttons: Encourage users to schedule an appointment or contact you.
  • Service Benefits: Highlight what sets your practice apart.
  • Social Proof: Include testimonials or reviews to build trust.

For example, if your ad promotes hand therapy, the landing page should focus solely on that service — not aquatic therapy or unrelated offerings.

5. Utilize Negative Keywords for Better Control

Negative keywords are essential for preventing your ads from appearing in irrelevant search results. They help you avoid wasting your budget on clicks that won’t convert.

Example of Using Negative Keywords:

If your practice specializes in adult occupational therapy but doesn’t serve pediatric clients, you might target “occupational therapy Los Angeles” but exclude “pediatric occupational therapy Los Angeles” by adding “pediatric” as a negative keyword.

This strategy ensures your ads only appear in searches relevant to your practice, maximizing your budget and driving qualified traffic.

Launch Your PPC Campaign with Stratedia

At Stratedia, we understand the unique challenges and opportunities in marketing occupational therapy services. With years of experience crafting PPC campaigns, we know how to target the right audience, optimize budgets, and deliver measurable results.

Why Choose Stratedia?

  • Proven Results: Our campaigns drive real growth — millions of leads and calls for our clients.
  • Certified Experts: Our team is Google Ads Certified, ensuring top-notch strategy and execution.
  • Customized Solutions: Every campaign is tailored to your practice’s unique needs and goals.

Ready to grow your practice and connect with more patients? Let Stratedia handle your PPC advertising. Contact us online or call us today at 860-415-0340 to speak with a strategist and get started!


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