1. Conduct Thorough Keyword Research
Your PPC campaign starts with selecting the right keywords. These are the search terms potential patients use to find orthodontic services.
- Use tools like SemRush or Google Keyword Planner to uncover high-value keywords.
- Target both broad terms like “orthodontist near me” and specific phrases like “invisible braces in [your city].”
- Don’t forget to add negative keywords—terms that you don’t want to trigger your ads.
2. Build High-Converting Landing Pages
When users click your PPC ad, they should be directed to a landing page that matches the ad’s promise.
- Relevant Content: If your ad promotes teeth-straightening services, the landing page should focus on that service, complete with a contact form or scheduling button.
- Strong Calls-to-Action (CTAs): Use clear, compelling CTAs like “Schedule Your Free Consultation” or “Learn More About Invisalign.”
- Visual Appeal: Include high-quality images, testimonials, and clear text to make a strong impression.
3. Create Your PPC Campaign in Google Ads
Google Ads is a powerful platform for launching orthodontic PPC campaigns. With it, you can:
- Set your daily or monthly budget.
- Choose your ad format, such as text ads, image ads, or responsive search ads.
- Target specific demographics, locations, and devices to maximize your ad’s reach.
4. A/B Test Ads and Landing Pages
Optimization is key to PPC success. Use A/B testing to determine which ads and landing pages perform best.
- Experiment with different ad headlines, CTAs, and images.
- Test landing page layouts, button colors, and form placements.
- Use performance data to refine your campaigns for maximum impact.
5. Track and Optimize Performance
Monitoring your PPC campaign’s success is critical. Use tools like Google Analytics and Google Ads reporting to:
- Track clicks, conversions, and ROI.
- Identify high-performing keywords and adjust bids accordingly.
- Optimize underperforming ads and landing pages to improve results.