Orthopedic

Digital Marketing for Orthopedic Practices

Patients today are turning to the internet to research orthopedic specialists before booking an appointment. If your practice doesn’t have a strong digital presence, you risk losing new patients to competitors.

At Stratedia, we design tailored digital marketing strategies specifically for orthopedic practices. From SEO and PPC to web design, newsletters, and social media, we help you increase visibility, attract more patients, and build long-term trust in your community.

Get A Free Quote

Call us on 860-415-0340 or fill in the form below to request a FREE quote.

FULL NAME

Did You Know?

91.5% of all search clicks go to results on the first page of Google. PPC ads can place your orthopedic services at the very top of search results. 75% of patients judge a healthcare provider’s credibility based on their website. Educational content like “How to Prepare for Knee Surgery” builds trust and improves SEO. Waiting room videos double as powerful marketing assets for social media and your website. With the right marketing strategy, your orthopedic practice can reach more patients, establish authority, and grow sustainably.

What’s Included With Our Orthopedic Marketing Services

We provide a full suite of digital marketing services designed for orthopedic practices:

SEO Optimization

Rank for searches like “orthopedic surgeon near me” or “ACL tear treatment in [city].”

PPC Advertising

Capture high-intent patients ready to book consultations.

Website Design

Build a modern, mobile-friendly, and fast-loading site.

Content Marketing

Publish blogs, FAQs, and resources that educate patients.

Social Media Marketing

Share tips, updates, and patient success stories.

Email & Newsletter Campaigns

Send reminders, updates, and health-focused insights.

Reputation Management

Strengthen your credibility with positive online reviews.

Analytics & Reporting

Measure campaign performance with clear data and insights.

How Can You Optimize Your Orthopedic Website?

Your website is often the first interaction a patient has with your practice. To maximize results:

Highlight services clearly

Showcase joint replacement, sports medicine, ACL repair, and more.

Simplify navigation

Patients should quickly find conditions treated, insurance info, and contact details.

Offer online scheduling

Convenience increases consultation bookings.

Build trust

Include physician bios, certifications, and testimonials.

Optimize for mobile

Most patients will research your practice on their phone.

Educate visitors

Provide procedure guides, FAQs, and patient preparation resources.

A modern, patient-focused website builds credibility and increases conversions.

You are in Great Hands!

5.0

Customer Rating

96%

Retention Rate

483%

3 Year Growth

200+

Projects Completed

Additional Marketing Strategies for Orthopedic Practices

Beyond SEO and web design, a strong digital plan should also include:

Waiting Room Videos

Showcase testimonials, doctor introductions, and treatment overviews.

Content Marketing

Share guides, checklists, and rehabilitation tips.

Social Media Engagement

Post injury prevention tips, success stories, and staff highlights.

Community Outreach

Highlight involvement in local sports programs and events.

PPC Campaigns

Target high-intent searches like “same-day orthopedic appointment.”

Monthly Newsletters

Keep patients informed with recovery advice and practice updates.

These strategies work together to expand visibility, build trust, and strengthen patient relationships.

Bonus Benefit

Better ROI than Traditional Marketing

Local SEO outperforms flyers, newspaper ads, and cold calling by targeting only people who are actively looking for orthopedic care.

Why Choose Stratedia For Orthopedic Marketing?

We’re not just a digital marketing agency—we’re your growth partner in healthcare.

Here’s why orthopedic practices trust Stratedia:

Tailored Strategies

Built for your services and local audience.

Proven Results

We’ve helped practices increase inquiries and patient volume.

Healthcare Expertise

We understand how patients search for and choose specialists.

Transparent Pricing

No hidden fees—just clear, customized packages.

Dedicated Support

Ongoing updates, reporting, and strategy sessions.

Orthopedic Marketing FAQs

Got more questions? Why not explore our range of commonly asked questions. If you’re still wanting more answers, feel free to reach out to us online or give us a call at 860-415-0340!

How long does SEO take for orthopedic practices?

Most practices begin seeing results within 3–6 months, depending on competition and location.

Yes—PPC provides immediate visibility and captures patients ready to book care.

Absolutely. We produce blogs, guides, videos, and patient education resources.

Not always—but if your site isn’t mobile-friendly or conversion-focused, updates are highly recommended.

Costs vary by goals. Stratedia offers clear, customized packages for orthopedic practices.

Additional Reading

Recent Projects