1. Ensure Easy Navigation
A key element of any successful website is an intuitive navigation structure. Visitors should be able to find the information they need without frustration or unnecessary clicks.
- Use a horizontal navigation bar at the top of your website for primary pages.
- Include dropdown menus to categorize related pages under broader headings.
Example tabs for orthopedic websites:
- “Meet Our Team”
- “Locations”
- “Schedule an Appointment”
- “Services” or “Treatments”
Organized navigation ensures that users can locate essential information quickly, improving their overall experience and reducing the likelihood they’ll leave your site.
2. Add Engaging and Interactive Elements
Engaging content makes your website more appealing to users and encourages them to explore your practice further. Interactive elements add personality and depth to your website.
Consider including the following interactive features on your orthopedic website:
- Before-and-After X-rays: Show the results of successful treatments.
- Videos of Doctors Answering FAQs: Build trust by letting potential patients see and hear from your staff.
- Office Photos or Virtual Tours: Help patients become familiar with your facility.
- Infographics: Explain procedures, recovery timelines, or conditions you treat in a visually engaging way.
These features not only provide valuable information but also create a sense of connection and trust between your practice and potential patients.
3. Optimize Responsiveness and Mobile-Friendly Design
With 59% of all web traffic coming from mobile devices, responsive design is no longer optional—it’s essential. A responsive design ensures your site adapts seamlessly to various screen sizes, whether a user is browsing on a phone, tablet, or desktop computer.
- Ensure that text remains readable and doesn’t require zooming.
- Create mobile-friendly navigation menus, such as hamburger menus for smaller screens.
- Optimize button sizes and clickable elements to accommodate touchscreen users.
People searching for orthopedic care are often doing so on the go or using mobile devices. Stratedia’s expertise in responsive design ensures your site provides a smooth, user-friendly experience, no matter how patients access it.
4. Keep Colors, Formatting, Font, and Style Consistent
Consistency is critical to reinforcing your practice’s brand and professionalism. Design elements such as your color scheme, typography, and visual style should align across all pages to create a cohesive look.
- Choose a color palette that reflects your brand. For example, blue is commonly associated with trust and health.
- Use consistent font styles and sizes for headings, subheadings, and body text.
- Ensure that your visual elements—from icons to photos—share a similar tone and style.
When your website consistently reflects your brand identity, it becomes more memorable and trustworthy. For example, practices like UPMC use their signature purple and white color scheme to create immediate recognition.
5. Include Relevant Calls-to-Action (CTAs)
A clear call-to-action (CTA) encourages users to take the next step, such as scheduling an appointment or contacting your practice. Every page on your site should include a relevant and compelling CTA.
Examples of effective CTAs for orthopedic websites:
- “Schedule Your Appointment Today” with a clickable link.
- “Contact Us to Learn More” with a button leading to your contact form.
- “Explore Our Treatment Options” with links to specific services or procedures.
Prominent, action-oriented CTAs guide visitors toward conversion and ensure they know how to engage with your practice.
6. Consider Adding a Patient Portal
A patient portal enhances the user experience by offering a centralized location for managing healthcare needs. Including a patient portal on your website can improve patient satisfaction and loyalty.
Features to consider including in your patient portal:
- Online bill payment options.
- Appointment scheduling and history.
- Access to visit notes or treatment plans.
- Digital forms for new patients or pre-visit documentation.
Adding a patient portal demonstrates your commitment to convenience and modern healthcare practices.