To thrive on social media, your approach must be intentional and patient-centered. Here are three essential strategies to help your practice succeed:
1. Promote Your Social Media Accounts
Your patients won’t follow your social media accounts if they don’t know they exist! Increase visibility by promoting your profiles everywhere:
- Add social media icons and links to your website and email signatures.
- Feature your handles on appointment reminders, brochures, and other printed materials.
- Encourage staff to remind patients about your online presence.
The more accessible your accounts are, the faster your audience will grow.
2. Share Valuable, Engaging Content
Patients look to doctors for advice and information, and your social media should reflect that. Share content that addresses common questions, health tips, or trending medical news. Examples include:
- Blog posts or articles written by your practice.
- Health tips, such as seasonal reminders for flu shots.
- Shared content from reputable sources like medical journals or trusted health organizations.
- Interactive features like webinars or Q&A sessions.
Stratedia can help you curate and create content that resonates with your audience while reinforcing your expertise.
3. Monitor and Maintain Your Social Media Presence
Consistency is key to a successful social media strategy. Assign a team member or hire a professional to:
- Post new content regularly.
- Engage with followers by responding to comments and messages.
- Track performance metrics to refine your strategy.
If your practice doesn’t have the time or resources to manage social media, Stratedia’s social media management services can ensure your platforms stay active and effective.