Here are six actionable strategies from Stratedia to help you attract and engage potential patients.
1. Start a Blog
A blog on your website is a powerful tool for driving traffic and generating leads. Write about relevant speech therapy topics, such as “How Speech Therapy Helps Children Communicate” or “What to Expect in Your First SLP Session.”
- Target long-tail keywords to rank in Google searches.
- Offer valuable information to readers, building trust and interest in your services.
As visitors engage with your content, many will explore your site further and become leads.
2. Claim Your Google Business Profile
Most people searching for speech therapists online are looking for local providers. A Google Business Profile ensures your practice appears in local search results and Google Maps.
- Include your name, address, phone number, and hours of operation.
- Encourage satisfied clients to leave reviews, enhancing your credibility.
Stratedia will optimize your profile to ensure maximum visibility in your area.
3. Launch PPC Advertising Campaigns
Pay-per-click (PPC) advertising places your practice at the top of search results for targeted keywords like “speech therapist near me.”
- Stratedia will help you develop effective ad copy and bidding strategies.
- PPC ads increase visibility and build brand awareness, even if users don’t click right away.
When people repeatedly see your name, they’re more likely to remember and trust your practice.
4. Leverage Social Media
Social media platforms like Facebook and Instagram are ideal for engaging your audience.
- Share videos, infographics, and testimonials to showcase your expertise.
- Run targeted ads to reach users based on location, age, or interests.
Stratedia will help you craft compelling content that turns followers into leads.
5. Build an Email List
Email marketing allows you to stay connected with potential patients.
- Offer a free resource or newsletter in exchange for email sign-ups.
- Send personalized emails with tips, updates, or special offers.
By staying in touch, you keep your practice top of mind for families considering speech therapy.
6. Create a YouTube Channel
Video content is a highly engaging way to connect with potential leads.
- Post short videos introducing your team, explaining therapy techniques, or answering FAQs.
- Include a link to your website in the video description to drive traffic.
Stratedia can help you create professional, informative videos that resonate with your audience.