PPC for Speech Therapists with Stratedia: 6 Strategies to Optimize Your Campaigns

Pay-per-click (PPC) advertising is one of the most efficient ways to connect with potential patients actively searching for speech therapy services. With Stratedia’s expertise, you can create a PPC campaign that targets the right audience, maximizes your ad spend, and drives measurable results.

Read on to discover six actionable PPC tips tailored for speech therapists, and learn how Stratedia can help you achieve success.

What Is PPC for Speech Therapists?

PPC advertising allows you to place targeted ads in Google search results or on third-party websites. By bidding on specific keywords like “speech therapy in [your city]” or “child speech therapy services,” you can position your practice in front of the right audience.

With an optimized bidding strategy and a high-quality ad score, your ads will appear at the top of search results. The best part? You only pay when someone clicks on your ad, making PPC a cost-effective strategy when executed correctly.

6 Expert Tips for Speech Therapy PPC Success

1. Target Branded Keywords

Branded keywords—search terms associated with your practice’s name—are incredibly effective for driving conversions. People searching for your branded keywords are already familiar with your practice and are more likely to book services.

Stratedia helps you identify and target branded keywords to maximize your campaign’s ROI.

2. Use Negative Keywords

Negative keywords ensure your ads avoid irrelevant search queries. For instance, if you target “speech therapy services,” you might want to exclude terms like “adult speech therapy” if you only serve children.

Adding “adult” as a negative keyword prevents wasted ad spending on users who aren’t your target audience. Stratedia’s keyword optimization strategies refine your campaign to reach the right patients.

3. Create Custom Audiences

Custom audiences let you target ads based on specific traits, such as:

  • Age
  • Gender
  • Occupation
  • Location

For example, you can design a campaign targeting women aged 30–50 in your city who are likely searching for pediatric speech therapy. Stratedia ensures your ads reach the most relevant audience for your practice.

4. Leverage Remarketing Lists for Search Ads (RLSA)

Remarketing lists for search ads (RLSA) allow you to retarget users who’ve already visited your website. By tracking these visitors, you can serve ads specifically to them, increasing the likelihood of conversion.

Stratedia’s PPC experts implement RLSA strategies to keep your practice top-of-mind for potential patients.

5. Develop Display Ads

Display ads expand your reach beyond search results by appearing on third-party websites. These ads can include images alongside text, making them more engaging and effective.

Stratedia can help you craft compelling display ads that catch the attention of potential patients on popular websites relevant to your audience.

6. Utilize Ad Extensions

Ad extensions add valuable information to your ads, such as:

  • Location
  • Phone number
  • Additional site links

These extensions make your ads more informative and engaging. For instance, someone might click on your ad if they see your location or a specific service page listed. Stratedia integrates ad extensions to boost click-through rates and conversions.

Why Choose Stratedia for Your PPC Campaigns?

Stratedia is your partner in creating impactful PPC campaigns that deliver results. With a data-driven approach and deep expertise in healthcare marketing, we tailor every campaign to meet the unique needs of speech therapists.

When you work with Stratedia, you’ll get:

  • Customized Strategies: Targeted campaigns designed for your practice.
  • Ongoing Optimization: Regular analysis and adjustments for maximum ROI.
  • Dedicated Support: A team that’s with you every step of the way.

Ready to Boost Your Speech Therapy PPC Results?

Stratedia specializes in helping speech therapists turn clicks into patients. Let us optimize your PPC campaigns to reach more people and grow your practice.

Contact Stratedia today to start driving better results with pay-per-click advertising!


star Overlay

UNLOCK REVENUE GROWTH WITH EXPERT SEO SOLUTIONS STRATEDIA IS A RECOGNIZED LEADER IN
SEO EXCELLENCE

Inc 5000

RECENT PROJECTS

Recent Posts

client Overlay

Ready To Speak With A Marketing Expert? Give Us A Ring 860-415-0340

  • Expert Digital Marketing Agency
  • Inc.com 5000 Fastest Growing Companies
  • 5 Star Google Ranking
  • We Follow Through