1. Target Branded Keywords
Branded keywords—search terms associated with your practice’s name—are incredibly effective for driving conversions. People searching for your branded keywords are already familiar with your practice and are more likely to book services.
Stratedia helps you identify and target branded keywords to maximize your campaign’s ROI.
2. Use Negative Keywords
Negative keywords ensure your ads avoid irrelevant search queries. For instance, if you target “speech therapy services,” you might want to exclude terms like “adult speech therapy” if you only serve children.
Adding “adult” as a negative keyword prevents wasted ad spending on users who aren’t your target audience. Stratedia’s keyword optimization strategies refine your campaign to reach the right patients.
3. Create Custom Audiences
Custom audiences let you target ads based on specific traits, such as:
- Age
- Gender
- Occupation
- Location
For example, you can design a campaign targeting women aged 30–50 in your city who are likely searching for pediatric speech therapy. Stratedia ensures your ads reach the most relevant audience for your practice.
4. Leverage Remarketing Lists for Search Ads (RLSA)
Remarketing lists for search ads (RLSA) allow you to retarget users who’ve already visited your website. By tracking these visitors, you can serve ads specifically to them, increasing the likelihood of conversion.
Stratedia’s PPC experts implement RLSA strategies to keep your practice top-of-mind for potential patients.
5. Develop Display Ads
Display ads expand your reach beyond search results by appearing on third-party websites. These ads can include images alongside text, making them more engaging and effective.
Stratedia can help you craft compelling display ads that catch the attention of potential patients on popular websites relevant to your audience.
6. Utilize Ad Extensions
Ad extensions add valuable information to your ads, such as:
- Location
- Phone number
- Additional site links
These extensions make your ads more informative and engaging. For instance, someone might click on your ad if they see your location or a specific service page listed. Stratedia integrates ad extensions to boost click-through rates and conversions.