If you’ve ever come across PPC ads in search results, you might have noticed some that go beyond just a headline and a brief description. These ads include additional elements below the main text, known as ad extensions.
For equipment rental companies, leveraging ad extensions can significantly enhance your PPC campaigns. Here’s how you can use ad extensions to attract more customers:
1. Site Links
Site links are additional links that appear beneath your main ad description. For equipment rental businesses, site links can direct users to specific pages on your website such as:
Equipment Categories: Highlight different types of equipment you offer (e.g., construction, landscaping, or party supplies).
Special Offers: Direct users to promotions or discounts on rentals.
Booking Page: Provide a direct link to your rental reservation or booking system.
By guiding users to these relevant pages, you make it easier for them to find exactly what they’re looking for, improving the chances of conversion.
2. Phone Number
Including a phone number extension in your ads allows potential customers to call you directly from the search results. This is particularly useful for users who prefer speaking to a representative to inquire about equipment availability or rental terms. Make sure your phone number is prominently displayed and that you have staff available to handle these calls effectively.
3. Business Address
Adding your business address as an ad extension helps users locate your physical store or office. This is especially valuable if you have a brick-and-mortar location where customers can view equipment in person or pick up rentals. It also helps improve local search visibility and credibility.
4. Callout Extensions
Callout extensions allow you to add extra text to your ads, such as:
“Same-Day Pickup Available”
“24/7 Customer Support”
“Free Delivery on Orders Over $100”
These short, compelling phrases can highlight unique selling points or special features of your rental service, attracting more clicks and interest.
5. Structured Snippets
Structured snippets provide additional information about your offerings in a structured format. For equipment rentals, you might use structured snippets to list:
Types of Equipment: “Backhoes, Dump Trucks, Scaffolding”
Rental Periods: “Daily, Weekly, Monthly”
This format helps users quickly understand what you offer without needing to click through to your site.
6. Price Extensions
Price extensions display the price range of your equipment rentals directly in the ad. This can be particularly effective if you offer competitive pricing or have different rental tiers. For example, you can show a range like “Excavators: $150-$500/day” to give potential customers an idea of what to expect.
