Keyword research is a fundamental step in SEO. It helps you identify the terms your potential customers use when searching for services like yours. To ensure your deck-building business appears in relevant search results, you need to select the right keywords.
Utilize various keyword research tools to find suitable keywords that will attract potential leads to your site. Focus on long-tail keywords—phrases that contain three or more words, such as “deck builders near Harrisburg, PA.” These are more effective than short-tail keywords, which are broader and less specific.
Long-tail keywords not only draw in more relevant traffic but also help you target users who are specifically interested in deck-building services. This approach will help you generate more qualified leads and reduce the time spent on less relevant inquiries.