Ready to launch your paid advertising for fence installation services? Here are four essential best practices to kick off your PPC strategy:
1. Conduct Keyword Research for Fencing
Begin by identifying relevant keywords for your ads, as these will determine where your target audience sees your ads. Use tools like SemRush or Google Keyword Planner to generate keyword ideas based on your offerings. Keep an eye on the cost-per-click (CPC) for each keyword, as you’ll want to select options that fit your budget while maximizing potential clicks.
Consider long-tail keywords, such as “vinyl fence installation in [Your City]” or “wood fence repair services,” as they often have less competition and can lead to higher conversion rates.
2. Craft Compelling Ad Copy
Once you’ve targeted the right keywords, the next step is to create engaging ad copy that encourages clicks. Your ad copy should convey key information about your services succinctly. Focus on what sets your fence installation business apart—do you offer custom designs? Are your fences made from sustainable materials? Highlight these points to attract interest.
Incorporate strong calls to action (CTAs) that motivate users to take the next step, such as “Get Your Free Estimate Today!” or “Contact Us for a Custom Quote!”
3. Utilize Ad Extensions for Enhanced Engagement
Given the limited space for your ad copy, ad extensions are a powerful tool to provide additional information and encourage clicks. Consider using various types of extensions, such as:
- Price extensions: Showcase pricing for different fencing options to attract budget-conscious customers.
- Call extensions: Make it easy for potential customers to reach you directly with a simple tap on their mobile devices.
- Sitelink extensions: Link to specific pages on your website, such as testimonials, previous projects, or service descriptions.
- Structured snippet extensions: Highlight specific features of your fencing services, such as materials used or installation timeframes.
- Location extensions: Help customers find your business easily, especially if you serve multiple areas.
Tailor your ad extensions to complement the content of your ad and enhance user engagement. For instance, if you want users to reach out directly, a call extension would be beneficial.
4. Test Your Ads for Optimal Performance
The initial version of your PPC ad may not yield the best results, so it’s essential to continuously test and refine your approach. Experiment with different aspects of your ad, such as:
- Targeted keywords: Try variations to see which ones perform better.
- Landing page elements: Adjust your landing page content and layout to optimize user experience.
- Ad extensions used: Evaluate which extensions drive the most engagement.
- Phrasing in your copy: Test different messaging to determine what resonates with your audience.
When testing, only change one element at a time to accurately assess its impact on performance. This systematic approach will help you identify what resonates best with your audience and improve your overall results.
