Social media platforms such as Facebook, Twitter, Instagram, Pinterest, and YouTube provide brands and businesses the chance to engage directly with consumers and potential leads in a novel way. Not only can they answer questions and respond to comments one-on-one, but these interactions are also visible to the public, showcasing how the business handles both praise and criticism.
For custom home builders, social media can be particularly effective for these same reasons. By engaging openly with individuals who have questions about home construction, you increase the likelihood that they will choose you as their partner in building their new home.
Here are some valuable social media tips and ideas for home builders to enhance their online marketing efforts: