There are several types of PPC campaigns you can run to promote your interior design company. Here are the top three strategies used to boost online visibility:
- 1. Search Ads
Paid search ads are the most popular form of PPC advertising. These ads appear on search engine results pages (SERPs), typically above organic search results.
Search ads are especially effective for interior design companies because they target specific keywords that potential clients are already searching for. If someone searches for terms like “professional interior designers” or “interior design companies,” and you’ve targeted those keywords, your ad will appear at the top of the results.
This approach helps drive highly qualified leads—people actively looking for an interior designer—to your website.
- 2. Display Ads
Display ads use eye-catching text, images, or graphics to capture attention as people browse various websites. These ads are perfect for interior design businesses because they allow you to showcase your work visually, helping to build trust and credibility with potential clients.
Display PPC ads include a link to your website and target specific demographics such as age, gender, and relevant keywords. They’re particularly effective for boosting brand awareness due to their highly visual nature.
If you’re looking to increase exposure to your brand while people browse online, display ads are a great option.
- 3. Social Media Ads
Social media paid ads are an excellent way to reach potential clients as they scroll through their social feeds.
One of the biggest advantages of social media PPC ads is their ability to target specific demographics, keywords, and user behaviors. This ensures your ads reach people most likely to be interested in your interior design services. Social media ads are perfect for increasing brand awareness, and recognition, and attracting new clients.