When homeowners decide to enhance their outdoor spaces or need urgent lawn care, their first instinct is to grab their phones. They might ask friends for recommendations, but the next step is likely to search online for “landscapers near me.”
To capture their attention and win their business, it’s crucial to rank on the first page of search results — ideally aiming for that top position. This requires implementing search engine optimization (SEO) strategies on your website and social media profiles.
SEO is one of your most powerful tools for increasing visibility and establishing credibility when it matters most. It involves researching the keywords that potential clients use when seeking landscaping services and integrating those terms into your website content, service descriptions, blog posts, and more.
Local SEO specifically focuses on attracting clients within your geographical area. For instance, if you’re a landscaping service in Phoenix, AZ, you should incorporate keywords like “Phoenix,” “Valley of the Sun,” and other relevant areas you serve throughout your website. Even when users search with vague terms like “near me,” Google can utilize their location data to connect them with local landscaping professionals like you.