The first step in SEO for landscaping businesses is to identify the right keywords. Keywords are essential for determining where your landscaping company ranks in search results. To show up in relevant searches, you need to optimize your website with keywords related to your services.
To find suitable keywords, utilize a keyword research tool like SemRush. Such tools will generate relevant terms that you can incorporate into your site. Focus on long-tail keywords, which are typically three or more words long, such as “landscaping services in Newark, DE.”
Long-tail keywords are effective for SEO because they are specific, increasing the likelihood that individuals searching for those terms are genuinely interested in your offerings. For example, someone searching for “tree removal services in Newark, DE” is looking for a specific service.
Once you identify your long-tail keywords, ensure to integrate them naturally throughout your site. However, avoid overstuffing keywords, as this can harm your search ranking.